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Andry Setyawan, Andry
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Non-Traditional Trademarks in Indonesia: Protection under the Laws and Regulations (An Intellectual Property Law) Setyawan, Andry
JILS (Journal of Indonesian Legal Studies) Vol 2 No 2 (2017): Contemporary Issues on Indonesian Legal Reform
Publisher : Faculty of Law, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jils.v2i02.19443

Abstract

Non-traditional Trademarks also known as non-conventional trademarks develop due to business demands. The development of new trademarks like the sound, scent, three dimensions, and hologram are defined as non-traditional trademarks and non-conventional trademarks or modern trademarks. The international and national regulations of the trademarks are done through several instruments. In Indonesia, they are governed in Act No 20 of 2016 and the regulations of the Ministry of Law and Human Rights No 67 of 2016. Despite their regulations which are accommodated in the Act No 20 of 2016, the implementations of the regulation in Indonesia are as well-developed as that of other countries. The problems in the implementation of the non-traditional trademark protection are the responsibilities of the General Directorate of Intellectual Property especially in preparing the facilities and human resources.
Non-Traditional Trademarks in Indonesia: Protection under the Laws and Regulations (An Intellectual Property Law) Setyawan, Andry; Sulistianingsih, Dewi; Yudistira, Ivan Bhakti
JILS (Journal of Indonesian Legal Studies) Vol 2 No 2 (2017): Contemporary Issues on Indonesian Legal Reform
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jils.v2i02.19443

Abstract

Non-traditional Trademarks are also known as non-conventional trademarks develop due to business demands. The development of new trademarks like the sound, scent, three dimensions, and the hologram is defined as non-traditional trademarks and non-conventional trademarks of modern trademarks. The international and national regulations of the trademarks are done through several instruments. In Indonesia, they are governed in Act No 20 of 2016 and the regulations of the Ministry of Law and Human Rights No 67 of 2016. Despite their regulations which are accommodated in Act No 20 of 2016, the implementations of the regulation in Indonesia are as well-developed as that of other countries. The problems in the implementation of the non-traditional trademark protection are the responsibilities of the General Directorate of Intellectual Property especially in preparing the facilities and human resources.
Strategi Pemasaran Di Era Pandemi Covid-19 Pada Toko Bangunan Ud. Maju Jaya Perkasa Kecamatan Ngantang Kabupaten Malang Dengan Pendekatan Analisis Swot Setyawan, Andry; Setiawati, Cut Irna
eProceedings of Management Vol. 10 No. 1 (2023): Februari 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penurunan omset penjualan yang sangat signifikan yang menyebabkan masyarakat khususnya pemilik UMKMmengalami kesulitan finansial. Salah satu usaha yang terdampak pandemi virus Covid-19 ini adalah UD. MajuJaya Perkasa Kecamatan Ngantang Kabupaten Malang. Penelitian ini bertujuan untuk mengetahui faktor internal,eksternal dan strategi pemasaran toko bangunan UD. Maju Jaya Perkasa Kecamatan Ngantang Kabupaten Malangdi era pandemi COVID-19 dengan pendekatan analisis SWOT. Metode yang digunakan dalam penelitian ini adalahkualitatif dengan jenis deskriptif. Pengumpulan data menggunakan teknik observasi dan wawancara. Hasilpenelitian menyatakan bahwa UD. Maju Jaya Perkasa Kecamatan Ngantang Kabupaten Malang memiliki faktorinternal berupa sumber daya manusia (SDM), kondisi keuangan, produksi, dan pemasaran sedangkan, faktoreksternal diantaranya kondisi ekonomi, sosial budaya, kebikan pemerintah, pemasok, teknologi, pesain dankeadaan alam. Strategi pemasaran yang diterapkan oleh UD. Maju Jaya Perkasa Kecamatan Ngantang KabupatenMalang di era pandemi adalah segmentasi geografik dengan menerapkan targeting sekitar wilayah KecamatanNgantang dan positioning sebagai toko bangunan yang menyediakan produk-produk berkualitas dengan hargamurah serta menawarkan berbagai macam promosi menarik seperti potongan harga dan layanan pengiriman bebasbiaya.Kata kunci-strategi pemasaran, SWOT, pandemi Covid-19
Co-Authors Cut Irna Setiawati Dewi Sulistianingsih Yudistira, Ivan Bhakti