Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Academica : Journal of Multidisciplinary Studies
Andini Kartika Sari
IAIN Surakarta
Education Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Discount, Brand Image, dan Store Atmosphere terhadap Impulse Buying Andini Kartika Sari
Academica : Journal of Multidisciplinary Studies Vol. 2 No. 2 (2018): July - December 2018
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/academica.v2i2.2251

Abstract

This study aims to determine the effect of discount, brand image, and store atmosphere on impulse buying at Matahari Department Store Singosare. The dependent variable in this research is discount, brand image, and store atmosphere, while the independent variable is impulse buying. With quantitative methods, the hypothesis in this study was tested using linear regression analysis. A total of 100 respondents were chosen by accidental means. The results showed that discount, brand image, and store atmosphere had a positive and significant effect on impulse buying.Keywords: discount, brand image, store atmosphere, impulse buying.
Co-Authors