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All Journal Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Yulia Novita
Universitas Islam Negri Sultan Syarif Kasim Riau
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Career Maturity Factors of Muslim Students of Faculty of Economics in Entrepreneurship Career Planning Yulia Novita; Cipto Hadi; Mhd. Subhan
Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 6, No 1 (2023): Eklektik
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/ekl.v6i1.22285

Abstract

This study aims to determine the influence of Muslim students' career maturity factors on entrepreneurship career planning. Career maturity has an important role in career planning among students. The population of this study was students of the Faculty of Economics, Riau State University, namely the Riau State Islamic University and Riau State University, totaling 5,156 students. This research technique used a random sampling technique consisting of 260 samples. The data collection tool uses two instruments, namely the career maturity instrument and entrepreneurship career planning. Validity trials were carried out with 3 experts consisting of 1 expert in economics and 2 experts in career guidance and counseling. Instrument reliability test on overall career maturity Alpha Cronbach .86, career maturity attitudinal Cronbach Alpha .75 and career maturity competency Alpha Cronbach .82. Which is an entrepreneurship career planning instrument with an alpha Cronbach value of .83. Data analysis using SPSS Software Version 22.0. The research results show that in the overall career maturity descriptive, the attitude section and competency section are at a simple stage. However, in contrast to descriptive career planning, entrepreneurship is at a high stage. In addition, analysis of inference using the t-test shows that there is a significant difference between men and women, namely the career maturity of women is higher than that of men. Likewise, there is no significant difference in career planning between men and women. Whereas in the regression analysis, it was found that the results of the study gave a significant influence on the career maturity factor on entrepreneurship career planning among students, namely 82.5%. TRANSLATE with x EnglishArabicHebrewPolishBulgarianHindiPortugueseCatalanHmong DawRomanianChinese SimplifiedHungarianRussianChinese TraditionalIndonesianSlovakCzechItalianSlovenianDanishJapaneseSpanishDutchKlingonSwedishEnglishKoreanThaiEstonianLatvianTurkishFinnishLithuanianUkrainianFrenchMalayUrduGermanMalteseVietnameseGreekNorwegianWelshHaitian CreolePersian //  TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster PortalBack//
Strategi Personal Branding Mahasiswa sebagai Modal Awal Memulai Bisnis di Era Ekonomi Kreatif Fahri Azizi; Muhammad Ridho; Yulia Novita; Zetri Rahmat
MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis Vol. 1 No. 4 (2025): Oktober : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Publisher : CV Muara Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64365/muanomi.v1i4.130

Abstract

The development of the creative economy in Indonesia demands that the younger generation, particularly university students, possess entrepreneurial skills that rely not only on technical skills but also on the ability to build a self-image, or personal branding. Personal branding is a crucial instrument for creating differentiation, strengthening consumer trust, and increasing competitiveness in the early stages of starting a business. This study aims to analyze students' personal branding strategies as initial capital for starting a business in the creative economy ecosystem, identify the elements that shape personal brand credibility, and explain the role of digital platforms in constructing students' professional identities. This research used a qualitative descriptive method through literature review and limited interviews with student entrepreneurs in the culinary, fashion, creative services, and digital content sectors. The results indicate that strong personal branding is built through consistent values, authenticity, structured visual communication, and the use of digital media as a space for self-representation. Personal branding has been shown to increase student entrepreneurs' visibility, accelerate the development of consumer trust, and increase interest in collaboration. These findings confirm that personal branding is a fundamental asset that young entrepreneurs need to compete and survive in the creative industry
Strategi Kewirausahaan Dalam Mengembangkan UMKMdi Era Digital Doni Pratama Putra; Nashihuddin Sahil Alfikri; Yulia Novita; Zetri Rahmat
MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis Vol. 1 No. 4 (2025): Oktober : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Publisher : CV Muara Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64365/muanomi.v1i4.134

Abstract

This research paper discusses the entrepreneurial strategies needed to develop Micro, Small, and Medium Enterprises (MSMEs) in the digital era. The development of digital technology has changed consumer behavior, competition patterns, and business operational models. Therefore, MSMEs are required to adapt through innovation, digital marketing, and the utilization of online platforms. The objectives of this study are to analyze the effectiveness of digital entrepreneurial strategies, identify the challenges faced by MSME actors, and formulate strategic recommendations to enhance competitiveness. This research uses a qualitative descriptive method based on literature review and observation of MSMEs that have implemented digital strategies. The results indicate that digital literacy, social media optimization, product innovation, and customer relationship management are key factors in the success of business development. In conclusion, MSMEs that adopt digital entrepreneurial strategies tend to experience increased market reach, operational efficiency, and strengthening of brand position
Co-Authors Cipto Hadi Doni Pratama Putra Fahri Azizi Mhd. Subhan Muhammad Ridho Nashihuddin Sahil Alfikri Zetri Rahmat