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All Journal Syntax Literate: Jurnal Ilmiah Indonesia
Annisa Merniawanda
Fakultas Bisnis dan Ekonomika Universitas Surabaya
Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Syntax Literate: Jurnal Ilmiah Indonesia

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Collaborative Entrepreneurship sebagai Strategi Pt. X dalam Menghadapi Krisis di Masa Pandemi Covid-19 Annisa Merniawanda; Noviaty Kresna Darmasetiawan
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.749 KB) | DOI: 10.36418/syntax-literate.v8i6.12494

Abstract

X has three services, namely pest control, garden maintenance, and general trade. During the COVID-19 pandemic, only the general trade service operated normally. PT. X identified an opportunity due to the increased demand for health and hygiene support equipment as a result of the COVID-19 pandemic. However, when PT. X obtained a project for the procurement of hand sanitizers and handwashing soap, they realized that they were not fully capable of handling the project entirely due to resource constraints. PT. X decided to collaborate with a partner company that had expertise and experience in the production of health support equipment. The research aims to identify the reasons why PT. X turned to collaborative entrepreneurship, how to operate collaborative entrepreneurship, and the role and implementation of social capital theory in building trust in the process of creating collaborative entrepreneurship as a strategy to overcome the crisis caused by the COVID-19 pandemic. The research uses a qualitative method with primary data obtained from interviews with informants from PT. X and secondary data obtained by observing the situation faced by PT. X. The results of this study indicate that PT. X successfully survived this COVID-19 pandemic. This research is expected to provide insights into the collaborative strategies adopted by PT. X in overcoming the crisis caused by the COVID-19 pandemic, as well as the application of social capital theory in building trust in cooperation with business partners.
Co-Authors Noviaty Kresna Darmasetiawan