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All Journal Trikonomika: Jurnal Ekonomi
Dikdik Kusdiana
Fakultas Ekonomi Universitas Pasundan
Economics, Econometrics & Finance

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Pengembangan Produk Unggulan UMKM Kabupaten Sukabumi Dikdik Kusdiana; Ardi Gunardi
TRIKONOMIKA Vol 13 No 2 (2014): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.203 KB) | DOI: 10.23969/trikonomika.v13i2.611

Abstract

Micro, Small and Medium enterprises (MSMEs), in national economy, have an important and strategic role. This research examines the main product development of MSMEs in Sukabumi regency. The analysis method used is Analytic Hierarchy Process (AHP). This method is used to identify MSMEs main products in several sectors appropriate to be developed. The result shows that the potential products of MSMEs in each sector, after conducting AHP analysis based on the criteria of uniqueness, market force and economic benefits, are mangosteen, metal processing and workshop services.
Co-Authors Ardi Gunardi