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All Journal Trikonomika: Jurnal Ekonomi
Nisa Amalina Setiawan
Fakultas Komunikasi dan Bisnis Universitas Telkom
Economics, Econometrics & Finance

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Strategi Promosi dalam Pengembangan Pariwisata Lokal di Desa Wisata Jelekong Nisa Amalina Setiawan; Farid Hamid U.
TRIKONOMIKA Vol 13 No 2 (2014): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.152 KB) | DOI: 10.23969/trikonomika.v13i2.613

Abstract

The approach of this research is qualitative, using case study method. The data was obtained through in-depth interview, observation, literature study, and documentation. The data analysis steps used were data reduction, data display, and verification. The purpose of the research is to investigate the promotion strategy of the tourism village of Jelekong, Bandung Regency performed by Kompepar Giriharja. The result of the research shows that Kompepar Giriharja performs promotion mix, i.e., word of mouth, public relations, personal selling, event, exhibition, merchandise, publication, and website. From overall promotion strategy applied by Kompepar Giriharja, the main priority was through event and public relations. The conclusion of this research is Kompepar Giriharja has not formulated comprehensive and integrated promotion strategy.
Co-Authors Farid Hamid U.