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All Journal Trikonomika: Jurnal Ekonomi
Nanda Wahyu Firdaus
Telkom Univerity
Economics, Econometrics & Finance

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BLOCKCHAIN ACCEPTANCE ANALYSIS USING THE UTAUT2 MODEL Indrawati Indrawati; Nanda Wahyu Firdaus
TRIKONOMIKA Vol 21 No 2 (2022): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.261 KB) | DOI: 10.23969/trikonomika.v21i2.5031

Abstract

MSME is the primary driver of the Indonesian economic sector, which, unfortunately, remains struggling in controlling and adopting technology, including Blockchain technology. Blockchain is an effective technology that includes all business activities processes and improves the performance and security of company data. This study explored behavioral intervention in adopting the Blockchain technology in MSME Phil’s Auto, Kinandara Boutique, Sabana Restaurant, and Narassi Coffee. The analysis performed in this study was qualitative data analysis on interview results with the MSMEs’ owners. The study results show that the four MSMEs are interested and willing to implement Blockchain technology. Blockchain is expected to help the company improve business activity effectiveness and company data security. Future studies are expected to provide solutions to MSME problems in adopting Blockchain technology.
Co-Authors Indrawati