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All Journal Journal Research of Social Science, Economics, and Management
Mardian Yoel Chandra
Program Studi Magister Manajemen, Sekolah Tinggi Ilmu Ekonomi Harapan Bangsa Bandung, Indonesia
Environmental Science

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The Impact Of Infographics On Digital Marketing Campaigns: Strengthening Brand Communication And Reputation Mardian Yoel Chandra
Journal Research of Social Science, Economics, and Management Vol. 2 No. 12 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v2i12.499

Abstract

Infographics have the ability to attract attention, provide simple explanations, simplify complex information, and help improve understanding and memory so that infographics are used as a marketing communication tool. This study aims to determine the impact of infographics on digital marketing campaigns: strengthening brand communication and reputation. This research uses a descriptive method with a qualitative approach. The qualitative approach emphasizes the meaning and understanding of the things around us, of course, which are directly related to our daily lives. The results show that infographics with their visually appealing designs and shareability on social media platforms further expand the reach and impact of marketing campaigns. By leveraging infographics, businesses can effectively convey their marketing messages, enhance brand reputation, and influence consumer behavior in a cost-effective way.
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