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All Journal International Journal of Management Science and Application GREAT: Jurnal Manajemen dan Bisnis Islam
Donny Setiawan
Sekolah Tinggi Ekonomi Islam SEBI
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Building Entrepreneurship Values Based on Shariah Economic Perspective Nur Syamsudon Buchori; Johan Budiman; Donny Setiawan; Saipulloh Saipulloh; Ainun Qomaruzzaman; Adiyanto Adiyanto; Mohd Mizan Aslam
International Journal of Management Science and Application Vol. 1 No. 1 (2022): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (685.857 KB) | DOI: 10.58291/ijmsa.v1i1.15

Abstract

This research aims to explore the efforts to grow the spirit of entrepreneurship as everyone needs to do it these days. It is caused by an urgent need for someone to get out of economic difficulties.  The study was a qualitative approach in the form of library research with qualitative descriptive data analysis. The results of the study showed that shariah economics will reach the goal of life, namely the goal to achieve fallah and maslahah. An entrepreneur thinks of long-term good fortune in both the world and the hereafter and does not only look at the material but also looks at the spiritual. Entrepreneurs will feel the satisfaction of achieving something and fulfilled the needs of life in a balanced way between the world and the hereafter.
PENGARUH CITRA MEREK DAN GREEN PERCEIVED RISK TERHADAP MINAT BELI PRODUK AVOSKIN PADA MUSLIMAH JABODETABEK Ghina Mar'atusholihah; Donny Setiawan
GREAT: Jurnal Manajemen dan Bisnis Islam Vol 1, No 2 (2024): Journal of Management and Islamic Business
Publisher : Prodi Manajemen Bisnis Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62108/great.v1i2.756

Abstract

the influence of brand image and Green Perceived Risk on the purchase intention of Avoskin products among Muslim women in Jabodetabek. The population in this study consists of skincare users residing in Jabodetabek. The sampling technique used the Lemeshow formula, resulting in a sample size of 100 individuals. This study employs the Statistical Package for the Social Sciences (SPSS) version 29.0 for data analysis. Based on the results of the data analysis, it was found that both Brand Image and Green Perceived Risk simultaneously influence purchase intention. However, only one variable significantly influences purchase intention, namely brand image, while the Green Perceived Risk variable is stated to have no significant effect on the purchase intention of Avoskin products.Keywords: Brand Image, Green Perceived Risk, Purchase IntentionPenelitian ini bertujuan untuk mengetahui pengaruh citra merek dan  Green Perceived Risk terhadap minat beli produk Avoskin pada penduduk muslimah jabodetabek. Populasi pada penelitian ini adalah pengguna skincare yang berdomisili di Jabodetabek. Teknik pengambilan sampel menggunakan rumus lemeshow dari rumus tersebut diperoleh sampel sebanyak 100 orang. Penelitian ini menggunakan metode analisis Statistical Package For The Social Sciences (SPSS) versi 29.0  berdasarkan hasil analisis data ditemukan secara simultan Citra Merek Dan Green Perceived Risk berpengaruh terhadap minat beli. Sedangkan secara parsial hanya satu variabel yang berpengaruh terhadap minat beli yaitu citra merek, dan variabel Green Perceived Risk dinyatakan tidak berpengaruh terhadap minat beli produk Avoskin. Kata Kunci: Citra Merek, Green Perceived Risk, Minat Beli
Co-Authors Adiyanto Adiyanto Ainun Qomaruzzaman Ghina Mar'atusholihah Johan Budiman Mohd Mizan Aslam Nur Syamsudon Buchori Saipulloh Saipulloh