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All Journal Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat J-MAS (Jurnal Manajemen dan Sains)
Siti Malikhah
Universitas Sarjanawiyata Tamansiswa Yogyakarta
Economics, Econometrics & Finance Social Sciences

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PENGARUH CITRA DESTINASI, FASILITAS DAN PENGALAMAN PEMBELIAN TERHADAP MINAT BERKUNJUNG KEMBALI PADA WISATA PUNCAK BECICI YOGYAKARTA Siti Malikhah
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 7 No 1 (2023): UPAJIWA DEWANTARA: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Publisher : Universitas Sarjanawiyata Tamansiswa

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Abstract

Tujuan penelitian ini untuk menganalisis pengaruh citra destinasi, fasilitas dan pengalaman pembelian terhadap minat berkunjung kembali wisatawan domestik Puncak Becici. Penelitian ini berlokasi di Kabupaten Bantul yang melibatkan pengunjung domestik Wisata Puncak Becici Yogyakarta. Teknik penentuan sampel yang digunakan adalah metode rumus Hair. Analisis data yang digunakan adalah analisis deskriptif, analisis inferensial dan analisis mediasi. Alat analisis yang digunakan adalah Partial Least Square (PLS) dengan software SmartPLS 3.2.9, sedangkan analisis mediasi menggunakan Bootstrapping. Hasil analisis uji hipotesis yang diperoleh pada penelitian ini menunjukkan bahwa citra destinasi berpengaruh positif dan signifikan terhadap minat berkunjung kembali; fasilitas berpengaruh positif dan signifikan terhadap minat berkunjung kembali; pengalaman pembelianberpengaruh positif dan signifikan terhadap minat berkunjung kembali Kata kunci: Citra Destinasi; Fasilitas; Pengalaman Pembelian; Kepuasan Konsumen; Minat Berkunjung Kembali.
Meningkatkan Minat Berkunjung Kembali melalui Kepuasan Konsumen sebagai Variabel Intervening pada Pengunjung Domestik Wisata Puncak Becici Yogyakarta Siti Malikhah; Muinah Fadhilah; Henny Welsa
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1479

Abstract

The purpose of this study was to analyze the effect of destination image, facilities and purchase experience to customer satisfaction partially; the effect of destination image, facilities, purchase experience and customer satisfaction to revisit intention partially; to analyze whether customer satisfaction is able to mediate the relationship between destination image, facilities and purchase experience with revisit intention. This research was located in Bantul Regency at the Tour Becici Peak, Yogyakarta. The number of samples as many as 200 respondent which is domestic visitor at the Tour Becici Peak, Yogyakarta. Data analysis used in this research were descriptive analysis, inferensial analysis, and mediation analysis. The analysis tool in this research was the Partial Least Square (PLS) analysis with SmartPLS 3.2.9 software, and the mediation analysis used the Bootstrapping. The results of the analysis on hypothesis testing in this study indicate that destination image and purchase experience has a positive and significant effect to customer satisfaction partially; facilities haven’t effect to customer satisfaction partially; destination image, facilities, purchase experience and customer satisfaction has a positive and significant effect to revisit intention partially. The results of the bootstrapping test on mediation analysis show that customer satisfaction is able to mediate destination image and purchase experience with revisit intention; customer satisfaction is unable to mediate facilities with revisit intention.
Co-Authors Henny Welsa Muinah Fadhilah