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All Journal Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis
Veronica Agustin Nagayo
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Decision Sciences, Operations Research & Management

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The Effect of Promotion, Ease of Transaction, and Trust on Purchase Decision of Shopee Pay Later Users: Promotion, Ease of Transaction, Trust, Purchase Decision Veronica Agustin Nagayo
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 5 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i5.3063

Abstract

This research is done with the purpose of analyzing the effect of promotion, ease of transaction, and trust on purchase decision of Shopee Pay Later users as payment method. The cause of doing research towards Shopee Pay Later is there is the increase of Shopee Pay Later users that are influenced by incessant promotion, obstacle when using the account that is related to ease of transaction, and users’ complaint due to account hacking that is related to consumer trust. Sampling technique is with purposive sampling method. The questionnaires are distributed online by using Google Form with the number of respondents that are collected as many as 132 people and the respondents who passed the research criteria are 111 people. Data is analyzed by using multiple linear regression analysis. The result of this research shows that in f test, sig value is <0.05, therefore there is positive and significant effect of three variables. In t-test, there are only two variables that sig value is <0.05, promotion and ease of transaction variables on purchase decision therefore for trust variable does no affect significant on purchase decision although the average of respondents' answers have good average. The value of Adjusted R Square is 0.598 or 59.8% which indicates that 59.8% of the variables of promotion, ease of transaction, and trust give effect on purchase decision.
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