Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Economos : Jurnal Ekonomi dan Bisnis
Ashariana Ashariana
Universitas Pejuang Republik Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Impact of Employer Branding on Commitment to Bank Employees Ashariana Ashariana
Economos : Jurnal Ekonomi dan Bisnis Vol 5 No 3 (2022): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (169.632 KB) | DOI: 10.31850/economos.v5i3.1930

Abstract

This study aims to examine the relationship between employer branding and organizational commitment to BNI employees in Makassar as many as 100 people using the correlation analysis method. This study found that there was a positive and significant effect of Employer branding on employees' organizational commitment. Employer branding has the greatest influence on affective commitment, amounting to 0.546, then normative commitment of 0.521, then continuous commitment of 0.403. This finding shows that employer branding gives an image to the organization as the best place to work, therefore companies must provide a package of functional, economic, social and psychological benefits by attracting and retaining the best talent of the company. Likewise, employer branding in the banking sector, especially BNI, must continue to be improved so that employee commitment can be maintained. Employees will feel at home and stay with the company because they feel they benefit from the company's various offerings
KOMUNIKASI KEBIJAKAN PEMBANGUNAN DESA DALAM KONTEKS KETERBATASAN GEOGRAFIS DAN DIGITAL: STUDI KASUS DESA BONTO SOMBA DI KABUPATEN MAROS Muliati Muliati; Ashariana Ashariana; Ibrahim Ibrahim; Asy'hary Asy'hary; Nurkadarwati Nurkadarwati
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v6i1.10059

Abstract

Village development is often hampered by geographic isolation, which disrupts the flow of policy information to remote communities. The focus of this research is to analyze development policy communication practices in Bonto Somba Village, Maros Regency, which faces significant limitations in physical and digital access. The research was conducted using a qualitative, interpretive case study approach, involving village officials and residents as key informants. Key stages included in-depth interviews and participant observation to capture the reality of real-life social interactions in distributing development information. The research findings indicate that policy communication does not operate in a formal, systematic manner, but rather in a hybrid manner, through local actors and strong oral traditions. Village officials play a crucial role as policy translators, filtering information according to residents' needs, while residents rely on intimate, face-to-face social networks. Despite digitalization efforts, its use remains limited to the administrative functions of village government due to inadequate network infrastructure in mountainous areas. Qualitative data confirms that development information is often received fragmentarily and relies solely on local authority figures. The main conclusion of this study is that the effectiveness of policy communication in remote areas is largely determined by the alignment of development messages with the geographic context and local communication culture, not simply the availability of optimal information technology infrastructure for the village community as a whole.
Co-Authors Asy'hary Asy'hary IBRAHIM IBRAHIM MULIATI MULIATI Nurkadarwati Nurkadarwati