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All Journal Asia-Pacific Management and Business Application Jurnal Industri Kreatif dan Kewirausahaan SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Rina Sulistiyani, Rina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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KAPABILITAS INOVASI DAN KEWIRAUSAHAAN PADA UKM PASAR WISATA: STUDI FENOMENOLOGI Sulistiyani, Rina; Hadiwidjojo, Djumilah; Salim, Ubud
Jurnal Industri Kreatif dan Kewirausahaan Vol 2, No 1 (2019): JUNE
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v2i1.176

Abstract

Era disruptif saat ini telah menimbulkan berbagai peluang, sekaligus tantangan Sidoarjo. Penelitian ini bertujuan mengidenfikasi sikap-sikap dan perilaku inovatif pengrajin di kawasan pasar wisata Tanggulangin-Sidoarjo. Penelitian didisain menggunakan paradigma interpretif dengan pendekatan fenomenologi. Data dikumpulkan melalui teknik wawancara mendalam dan observasi, dengan melibatkan lima orang informan. Uji keabsahan data menggunakan teknik triangulasi. Analisis data menggunakan teknik analisis data model Creswell. Hasil penelitian menunjukkan bahwa sikap kreatif, orientasi jangka panjang, trend setter, pelopor pasar, kesuksesan, keikhlasan berbagi ilmu, dan senang tantangan merupakan determinan perilaku inovatif. Sedangkan perilaku inovatif tercermin dalam kemampuan pengrajin memodifikasi dan memperbaiki disain, merubah teknik jahit, inovasi bahan, inovasi teknologi proses produksi, dan menciptakan keunggulan yang sulit ditiru. Kesimpulan dari penelitian ini bahwa keberhasilan inovasi bisa dicapai dengan menciptakan keseimbangan antara aspek wira dan aspek usaha dalam diri pengrajin.
KAPABILITAS INOVASI DAN KEWIRAUSAHAAN PADA UKM PASAR WISATA: STUDI FENOMENOLOGI Sulistiyani, Rina; Hadiwidjojo, Djumilah; Salim, Ubud
Jurnal Industri Kreatif dan Kewirausahaan Vol 2, No 1 (2019): JUNE
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v2i1.176

Abstract

Era disruptif saat ini telah menimbulkan berbagai peluang, sekaligus tantangan Sidoarjo. Penelitian ini bertujuan mengidenfikasi sikap-sikap dan perilaku inovatif pengrajin di kawasan pasar wisata Tanggulangin-Sidoarjo. Penelitian didisain menggunakan paradigma interpretif dengan pendekatan fenomenologi. Data dikumpulkan melalui teknik wawancara mendalam dan observasi, dengan melibatkan lima orang informan. Uji keabsahan data menggunakan teknik triangulasi. Analisis data menggunakan teknik analisis data model Creswell. Hasil penelitian menunjukkan bahwa sikap kreatif, orientasi jangka panjang, trend setter, pelopor pasar, kesuksesan, keikhlasan berbagi ilmu, dan senang tantangan merupakan determinan perilaku inovatif. Sedangkan perilaku inovatif tercermin dalam kemampuan pengrajin memodifikasi dan memperbaiki disain, merubah teknik jahit, inovasi bahan, inovasi teknologi proses produksi, dan menciptakan keunggulan yang sulit ditiru. Kesimpulan dari penelitian ini bahwa keberhasilan inovasi bisa dicapai dengan menciptakan keseimbangan antara aspek wira dan aspek usaha dalam diri pengrajin.
KAPABILITAS INOVASI DAN KEWIRAUSAHAAN PADA UKM PASAR WISATA: STUDI FENOMENOLOGI Sulistiyani, Rina; Hadiwidjojo, Djumilah; Salim, Ubud
Jurnal Industri Kreatif dan Kewirausahaan Vol 2 No 1 (2019): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2019
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v2i1.176

Abstract

Era disruptif saat ini telah menimbulkan berbagai peluang, sekaligus tantangan Sidoarjo. Penelitian ini bertujuan mengidenfikasi sikap-sikap dan perilaku inovatif pengrajin di kawasan pasar wisata Tanggulangin-Sidoarjo. Penelitian didisain menggunakan paradigma interpretif dengan pendekatan fenomenologi. Data dikumpulkan melalui teknik wawancara mendalam dan observasi, dengan melibatkan lima orang informan. Uji keabsahan data menggunakan teknik triangulasi. Analisis data menggunakan teknik analisis data model Creswell. Hasil penelitian menunjukkan bahwa sikap kreatif, orientasi jangka panjang, trend setter, pelopor pasar, kesuksesan, keikhlasan berbagi ilmu, dan senang tantangan merupakan determinan perilaku inovatif. Sedangkan perilaku inovatif tercermin dalam kemampuan pengrajin memodifikasi dan memperbaiki disain, merubah teknik jahit, inovasi bahan, inovasi teknologi proses produksi, dan menciptakan keunggulan yang sulit ditiru. Kesimpulan dari penelitian ini bahwa keberhasilan inovasi bisa dicapai dengan menciptakan keseimbangan antara aspek wira dan aspek usaha dalam diri pengrajin.
IMITATION STRATEGIES FOR SME LEARNING PROCESS TOWARDS INNOVATION STRATEGIES Sulistiyani, Rina; Hadiwidjojo, Djumilah; surachaman, Surachaman; Salim, Ubud
APMBA (Asia Pacific Management and Business Application) Vol. 1 No. 2 (2012)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2012.001.02.4

Abstract

Imitation is actually a part of innovation strategy, the learning strategies to enter the market. It can be a stepping stone for SME in developing countries to innovate and to create a knowledge base to lower the innovation cost.This study aims to reveal and analyze the innovation strategy learning process by owners of leather small industries processing through experience in running  the imitation strategy. This research applies interpretive paradigm, phenomenological research design and involved five informants.The research results are as follow: the learning experience to use imitation strategy which covers stages of imitation, research, development and  creation. This learning process is the result of interaction between personal and behavior factors, as well as the enabler and barriers. The owners of leather small industries which leave the imitation strategy and switch to innovation strategy are craftsmen who have an entrepreneurial spirit. they are able to balance entrepreneurial and business aspects.
ANALYSIS OF BRAND IMAGE, SOCIAL MEDIA, AND VALUE PERCEPTION ON CONSUMER LOYALTY MEDIATED BY CONSUMER PREFERENCE FOR HEALTHY INSTANT NOODLE PRODUCTS Putri, Sigma Prayitno; Sulistiyani, Rina; Purnomo, Bambang Raditya
SOSIOEDUKASI Vol 15 No 1 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i1.7448

Abstract

The presence of healthy instant noodles in society addresses consumers’ needs for food that is easy to prepare while still paying attention to nutritional content, raw material quality, and production processes that are safer for health. The manufacturing process of healthy instant noodles that are baked rather than fried demonstrates the company’s commitment that the product is produced with attention to health aspects and food quality. Research related to consumer preference and loyalty through brand image, social media, and value perception factors was conducted on the Committee and Parents of Muhammadiyah 24 Surabaya Elementary School students with 172 respondents. Samples were taken using Purposive Sampling technique which emphasizes consumers aged over 18 years, who are Committee members and Parents of SD Muhammadiyah 24 Surabaya students, and have consumed healthy instant noodles at least 2 times to determine the level of loyalty possessed by consumers. The analysis technique used in this research is SEM-PLS, where after hypothesis testing, results showed that directly the variables of brand image, social media, and value perception have positive and significant effects on consumer preference. However, brand image and value perception do not have significant effects on loyalty. Additionally, consumer preference indirectly positively and significantly mediates the influence between brand image, social media, and value perception on consumer loyalty.
Co-Authors Bambang Raditya Purnomo, Bambang Raditya Djumilah Hadiwidjojo Putri, Sigma Prayitno Surachaman surachaman, Surachaman Ubud Salim