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All Journal MIMBAR : Jurnal Sosial dan Pembangunan
Adinda Tessa Naumi
IAIN Curup
Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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The Use of Instagram in the Halal Food Information Sharing among Virtual Communities Adinda Tessa Naumi
MIMBAR : Jurnal Sosial dan Pembangunan Volume 39, No. 1, (Juni 2023) [Accredited Sinta 2] No 10/E/KPT/2019]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v39i1.2157

Abstract

Virtual communities refer to people who use and share information on social media through the Internet. A virtual community that cares about the Halal lifestyle creates and shares content widely using Instagram to raise people’s awareness of halal food. This article explores the use of Instagram in sharing information on halal food. This article is qualitative in nature and applies Virtual ethnography. The research subjects are the Halal Corner team and followers. The data is collected through observation, interview, and documentation. They are analyzed using the virtual ethnography method by Boellstorff. This article finds numerous reasons to share information on halal food through Halal Corner Instagram. The reasons are effective communication, social connectedness, content production, content characteristics and features, and reliable information source.
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