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All Journal QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jurnal Ilmiah Edunomika (JIE)
Mohamad Abdun Nasir
Universitas Islam Negeri Mataram
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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STRATEGI MARKETING MIX DALAM MENINGKATKAN CITRA MEREK ELECTRA DIAMOND MATARAM Raka Junika; Mohamad Abdun Nasir; Bq Elbadriati
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12034

Abstract

Penelitian ini bertujuan untuk mengetahui Strategi Marketing Mix dalam meningkatkan Citra Merek Electra Diamond dan untuk mengetahui apa saja kendala yang dihadapi dalam menjalankan Strategi Marketing Mix untuk meningkatkan Citra Merek Electra Diamond Mataram. Metode pada penelitian ini menggunakan pendekatan deskriptif kualitatif. Pengumpulan data dilakukan dengan teknik wawancara kepada Manajemen dan pelanggan, observasi mengenai Strategi Marketing Mix dalam meningkatkan Citra Merek Electra Diamond dan kendala atau hambatan dalam menjalankan Strategi Marketing Mix untuk meningkatkan Citra Merek Electra Diamond Mataram. Diperoleh suatu kesimpulan bahwa Strategi Marketing Mix berpengaruh terhadap Citra Merek pada Electra Diamond. Electra Diamond mampu meningkatkan Citra Merek melalui kualitas produk, desain produk, potongan harga, kenyamanan tempat berbelanja, promosi dan keramahan karyawan. Hambatan yang dirasakan oleh pihak Electra Diamond dalam menjalankan Strategi Marketing Mix diantaranya adalah membutuhkan kreativitas yang tinggi supaya menghasilkan produk yang inovatif dan up to date, promosi menggunakan jasa endorsemen, proses produksi berjarak yang mengakibatkan tambahan biaya dan waktu produksi yang lama. Hal ini juga secara tidak langsung akan dapat membentuk citra merak apabila berlangsung terus menerus. Kata Kunci: Strategi Marketing Mix, Citra Merek
Tahfiẓ Al-Qur'an as Brand Image of Modern Islamic Education in Lombok Muhamad Hilmi; Mohamad Abdun Nasir; Saparudin Saparudin; Fathurrozi Dahlan; Saharudin Saharudin
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol. 15 No. 2 (2023): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v15i2.2389

Abstract

This research explores the widespread and trending phenomenon of al-Qur'an memorization (tahfiẓ) programs in Islamic education, encompassing traditional and modern settings such as Islamic boarding schools and public schools. Using a qualitative approach and drawing on Kotler's (2002) and Keller's (2001) brand image theory, data is collected through observation, interviews (with key figures in educational institutions, including leaders, teachers, parents, students, alumni, and government agencies in West Nusa Tenggara), and documentation. The findings highlight distinct types of tahfiẓ programs in the three selected educational institutions: Al-Aziziyah Islamic Boarding School requires the precise memorization of the entire Qur'an (30 chapters), Abu Hurairah Islamic Boarding School integrates the program within the formal curriculum, covering 13 chapters, and SDIT Anak Sholeh Mataram includes the program in the formal curriculum, completing two chapters (30 and 29). Theological, pragmatic, and sociological factors influence public responses to these institutions. The study suggests that the theological aspects play a significant role in shaping the perception of the Qur'an tahfiẓ program as an Islamic educational brand, which extends beyond the attributes, benefits, values, culture, personality, and users emphasized in existing brand image theories.
Co-Authors Bq Elbadriati Fathurrozi Dahlan Muhamad Hilmi Raka Junika Saharudin Saparudin Saparudin