Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Formosa Journal of Applied Sciences (FJAS)
Wahid
Departemen Bisnis Digital, Universitas Megarezky
Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Implementing Social Media as Product Marketing Tools for SMEs in Society 5.0 Era (Case: Regency of Gowa) Wahid
Formosa Journal of Applied Sciences Vol. 2 No. 7 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i7.4893

Abstract

This research aims to explore the potential of social media marketing (SMM) in boosting the performance of small and medium-sized enterprises (SMEs) in various food court areas. The study utilizes qualitative research methodology, collecting data through interviews with SME owners who operate in different locations. The findings indicate that while social media offers numerous benefits for marketing, many SME owners face challenges in utilizing it effectively. The respondents emphasize the need for training and development programs to enhance their digital literacy skills and enable them to leverage modern marketing platforms. The study highlights the importance of government support, educational institutions, and training centers in providing digital literacy education to SME owners.  
Co-Authors