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All Journal Daengku: Journal of Humanities and Social Sciences Innovation
Jauza Abiyya Mirza
Communication Science Study Program, Faculty of Communication and Business, Universitas Telkom, Indonesia
Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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The Influence of Electronic Word of Mouth ‘Sudut Pandang’ Bandung On TikTok to Brand Awareness Jauza Abiyya Mirza; Ratih Hasanah Sudradjat
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 3 No. 4 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku1888

Abstract

The internet is growing quickly in Indonesia as well, so this month it has taken over as the primary facilitator for all parts of the emerging calendar, which has the potential to make all activities easier, the actions that transform products into halal goods, effectively utilize social media, and fabricate items are those that are now being exploited in social media. This research aims to ascertain the impact of electronic word-of-mouth on public percepsetion of the Sudut Pandang Bandung as it appears on TikTok. In this research, data were gathered quantitatively utilizing survey methodologies and questionnaire distribution
Co-Authors Ratih Hasanah Sudrajat