Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Communicative : Jurnal Komunikasi dan Penyiaran Islam
Priya Falaha Muttaqien
Unknown Affiliation
Religion Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
KAJIAN LITERATUR SISTEMATIS TEORI PERTUKARAN SOSIAL DALAM HUBUNGAN DUA ARAH Priya Falaha Muttaqien
Communicative : Jurnal Dakwah dan Komunikasi Vol 4 No 1 (2023): Communicative : Jurnal Komunikasi dan Dakwah
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Social exchange theory (SET) is often perceived as a theory that only considers the profit-and-loss aspects of a two-way relationship. This theory is suspected of not considering other aspects, such as emotions and ethics, in viewing a relationship. Therefore, this study was conducted to prove the suspicion of social exchange theory. The study was conducted by collecting journal articles that have discussions related to social exchange theory, either as the main discussion or have issues related to the theory. Of the 44 journal articles reviewed, the results show that most of the research can be divided into 7 categories, namely educational institutions, tourism, marketing, management, psychology, public relations, culture. Management is the most category in the use of social exchange theory.. This finding corroborates that social exchange theory is stronger in the cost-benefit aspect in a two-way relationship. Keywords: Social exchange theory, dyad relationship, reward and cost, reciprocity
Co-Authors