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All Journal JURNAL SAINS PEMASARAN INDONESIA PERSPEKTIF
Ugo Chuks Okolie
Delta State University, Abraka, Nigeria
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Workplace Diversity and the Performance of Coca-Cola Company in Benin City, Edo State, Nigeria Abraham Ejogba Orhero; Ugo Chuks Okolie
PERSPEKTIF Vol. 12 No. 3 (2023): PERSPEKTIF, July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i3.9320

Abstract

In this study, the performance of the Coca-Cola Company in Benin City, Edo State, Nigeria was evaluated in relation to workplace diversity. A survey research design was used, along with a method of systematic random sampling. For this study, a questionnaire was used as the research tool for data collection, and 148 respondents were deemed useful. The study's theoretical framework was based on social identity theory. Statistical Package for Social Sciences (SPSS) software version 23.0 was used to perform a linear regression analysis and a Spearman's rank correlation coefficient on the collected data. The study's findings demonstrated that workplace diversity significantly improved the performance of Coca-Cola Company, Benin City, Nigeria. According to expectations, the study also showed a positive and significant correlation between workplace diversity and the performance of the Coca-Cola Company, Benin City, Nigeria. The study comes to the conclusion that it is critical for employers and policymakers to comprehend shifting workforce demographics and the effects of growing diversity on employee behavior. Tensions over cultural issues are likely to increase as the workforce becomes more diverse. As a result, the study suggests, among other things, that organizational leaders/managers enforce cultural mentoring, which is one of the tried-and-true ways to help managers and employees, both new and old, adjust to their roles and the workplace.
Brand Reputation and Emotional Attachment of Customers in Selected Quoted Deposit Money Banks in Asaba, Delta State, Nigeria ugo chuks okolie; Oyovwevotu Vincent Erakpotobo
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 21, No 2 (2022): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v21i2.180-194

Abstract

The purpose of this study is to look at the impact of brand reputation on customer emotional attachment in a few selected quoted deposit money banks in Asaba, Delta State, Nigeria. In order to investigate the variables, the study used a cross-sectional survey. The primary source of data was a self-administered questionnaire that yielded 73 valid responses. The Spearman correlation and multiple regression statistics were used to assess the hypotheses. The tests were conducted with a 95% confidence interval and a significance level of 0.05. Customers' emotional attachment to selected quoted deposit money banks in Asaba, Delta State, Nigeria is favorably and considerably influenced by brand reputation, according to the findings of the study. The research also found that good brand satisfaction, affection and identification were associated with quoted deposit money banks in Asaba, Delta State. The study suggests, among other things, that bank executives ensure that they can be easily distinguished from their competitors by carefully crafting an identity that is distinct from their competitors' and clearly communicating their performance history and reputation to customers and the general public.
Co-Authors Abraham Ejogba Orhero Oyovwevotu Vincent Erakpotobo