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Annisa Indah Masitha
Universitas Indonesia
Humanities Languange, Linguistic, Communication & Media Social Sciences

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Performa Ritual Keagamaan dalam Budaya Organisasi: Studi Etnografi Pengajian Online Bulanan di Direktorat Jenderal Perumahan Kementerian PUPR Annisa Indah Masitha
PERSPEKTIF Vol. 12 No. 3 (2023): PERSPEKTIF, July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i3.9671

Abstract

This article aims to understand, analyze and interpret the meaning behind the monthly online recitation at the Directorate General of Housing. The problem is focused on looking at the dimensions of the religious ritual of monthly routine recitation at the Directorate General of Housing of the Ministry of PUPR which has been held online since 2022 using Zoom media. In order to approach this problem, theoretical references from the cultural approach to organizations are used. The method used is communication ethnography. This online study will be analyzed in terms of: the contents of the lecture messages, communication patterns, and symbolic meanings. The data were collected through observation, video documentation and literature study and were analyzed qualitatively. This study concludes that online recitations that are conducted fall into the dimensions of ritual performance in organizations whose communication patterns are top-down, unidirectional and instructional. Behind it all, there is a meaning that this recitation is carried out to fortify employees from actions that are detrimental to the organization, for example the practice of Corruption, Collusion and Nepotism (KKN). The conclusion of this study is that the culture created in this organization is the initiative of the superiors, not born organically from the employees.  
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