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All Journal Jurnal Sosial dan Teknologi Business and Investment Review
Arif Hartono
Faculty of Business and Economics, Universitas Islam Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Eefects of Product Quality, Service Quality, Price, Familiarity, Reputation, And Application Quality On Shopee Users’ Purchase Intention Haliza Rahma Alifia; Arif Hartono
Jurnal Sosial Teknologi Vol. 2 No. 6 (2022): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v2i6.352

Abstract

This study examines the influence of product quality, service quality, price, familiarity, reputation, and application quality on purchase intention by going through Shopee e-commerce to evoke consumers buying interest. Sampling techniques conducted in this study are non-probability purposive sampling by the criteria of respondents were an active student of UII and have shopped at Shopee. The data were collected by using questionnaire based on Likert scale. The total samples obtained in this study were 217 respondents. The data were then analyzed by using Structural Equation Modeling analysis and calculated by using AMOS software. The final results of this study found that positive and significant influence of the product quality, price, familiarity, reputation, and application quality on purchase intention. However, service quality does not have positive effect on purchase intention.
The Influence of Social Media Influencers on Consumers' Buying Attitudes and Intentions Mutiara Rifki Azkiah; Arif Hartono
Business and Investment Review Vol. 1 No. 3 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i3.26

Abstract

This study examines the influence of social media influencers on attitudes and purchase intentions of consumers in Indonesia. In the era of the industrial revolution 4.0, digital marketing strategies and the use of social media are important for business people. One form of strategy that is currently trending among industry players is the use of social media influencers. This study aims to examine the extent to which social media influencers influence consumer attitudes and purchase intentions in Indonesia. This study used a quantitative approach and data was collected from 180 respondents who are active users of social media and have followed social media influencer accounts. The results of the study show that social media influencers have a positive and significant influence on consumer attitudes and purchase intentions. These findings contribute to business people in determining marketing strategies and using social media influencers as social relations assets that can help improve product branding, build community, and develop loyalty. This research also provides insights for researchers and marketing practitioners regarding the importance of understanding the role of social media influencers in influencing consumer behavior in the digital era.
Co-Authors Haliza Rahma Alifia Mutiara Rifki Azkiah