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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS)
Muh. Rial Ashar
Management Study Program of Fajar University
Economics, Econometrics & Finance Public Health Social Sciences

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Benelli Bikes Purchase Decision in Makassar City Mujahid; Nasyirah Nurdin; Syamsul Riyadi; Muh. Rial Ashar
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 5 No. 3: July 2023
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v5i3.3816

Abstract

Purchasing decision is a thought where individuals evaluate various options and decide on a choice on a product from many choices. Purchasing decisions are the stage in the purchasing decision-making process where consumers actually buy. The purpose of this study is to find out how the form of consumer decision making in choosing Benelli brand motorcycles in the city of Makassar. This type of research is a qualitative analysis, the results of the discussion found that consumers decide to buy Benelli brand motorcycles because they have a sense of satisfaction, quality and comfort when in Indonesia.
Co-Authors Mujahid Nasyirah Nurdin Syamsul Riyadi