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Theodorus Yanzens
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ANALISIS PERSEPSI PELANGGAN TERHADAP HARGA SEWA, KUALITAS DAN KENYAMANAN BERMAIN PADA CHIENG LEONG HUA FUTSAL SINGKAWANG Theodorus Yanzens
Business, Economics dan Entrepreneurship Vol 5 No 2 (2023): Business, Economics and Entrepreneurship (on prosess....)
Publisher : Institut Shanti Bhuana, Program Studi Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/b.e.e..v5i2.602

Abstract

Abstrak Latar belakang dalam penelitian ini adalah bahwa perkembangan bisnis futsal semakin menjanjikan dari waktu ke waktu, dimana masyarakat semakin gemar bermain futsal dan menjadian futsal sebagai olahraga universal. Persaingan yang semakin banyak diantara para pelaku bisnis futsal mengharuskan pelaku bisnis dapat berinovasi, mengembangkan kualitas fasilitas dan kenyaman tempat bermain. Tujuan dari penelitian ini yaitu (1) Untuk mengetahui bagaimana persepsi pelanggan terhadap harga sewa di Chieng Leong Hua Futsal Singkawang (2) Untuk mengetahui bagaimana persepsi pelanggan terhadap kualitas fasilitas yang diberikan Chieng Leong Hua Futsal Singkawang. (3) Untuk mengetahui bagaimana persepsi pelanggan terhadap kenyaman bermain di Chieng Leong Hua Futsal Singkawang. Hasil dari penelitian ini adalah secara hasil dari 3 (tiga) permasalahan yang diangkat secara keseluruhan respon pelanggan berada pada level baik tetapi ada hal yang perlu diperbaiki seperti fasilitas yang dirasa oleh responden perlu dikembangkan dan ditingkatkan lagi kualitasnya.
Analisis Persepsi Pelanggan Terhadap Harga Sewa, Kualitas, dan Kenyamanan Bermain di Chieng Leong Hua Futsal Singkawang Theodorus Yanzens
Hunatech Vol. XXX, No. XXX Vol 2 No 1 (2023): Hunatech: Juni 2023
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59967/hunatech.v2i1.27

Abstract

The background of this research is seen from the increasingly promising development of the futsal business from time to time, where people are increasingly fond of playing futsal and making futsal a universal sport. Increasing competition among futsal business players requires business players to be able to innovate, improve the quality of facilities and the comfort of the playing area. The research objectives were (1) to find out the customer's perception of the rental price at Chieng Leong Hua Futsal Singkawang; (2) knowing the customer's perception of the quality of the facilities provided by Chieng Leong Hua Futsal Singkawang. (3) knowing the customer's perception of the comfort of playing at Chieng Leong Hua Futsal Singkawang. This research answers the problems raised. Overall, customer response is at a good level. However, there are things that need to be improved, such as facilities that respondents feel need to be developed and improved in quality. Keywords: perception, price, quality, facilities, comfort, Singkawang
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