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All Journal Mutawasith: Jurnal Hukum Islam International Conference on Islamic Economic
Iah Saniah
Sekolah Tinggi Agama Islam Darussalam Kunir
Religion Economics, Econometrics & Finance

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Pengaruh Strategi Pemasaran Agen terhadap Pencapaian Penjualan Produk Asuransi Siswakoe (Studi Kasus di PT. Asuransi Umum Bumiputera Muda 1967 Pusat Divisi Syariah Jakarta Selatan) Iah Saniah; Nurlailiyah Aidatus Sholihah; Endah Robiatul Adawiyah
Mutawasith: Jurnal Hukum Islam Vol 6 No 1 (2023)
Publisher : Prodi Hukum Ekonomi Syariah (Muamalah)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47971/mjhi.v6i1.594

Abstract

Penelitian ini bertujuan untuk menjelaskan pengaruh sistem pemasaran agen terhadap pencapaian penjualan produk asuransi siswakoe. Metode penulisan ini menggunakan pendekatan penelitian kualitatif, Sumber data primer diperoleh dari data dokumen pemasaran agen, dan sumber data sekunder diambil dari hasil wawancara. Jenis data berupa data kualitatif, teknik pengumpulan data yang dilakukan dengan penelusuran dokumen terkait pemasaran agen, dan wawancara. Teknik analisis data berupa deskriptif. Berdasarkan penelitian yang dilakukan menunjukan bahwa sistem pemasaran agen berpengaruh pada penjualaan produk asuransi syariah di PT. Bumida Syariah Pusat Jakarta. Akad yang digunakan dalam pengelolaan premi yaitu menggunakan dana tabarru yang melalui hibah dan akad wakalah bil ujrah dan dana tijari yaitu melalui akad mudhorobah. Menurut Ahamd Ifham Sholihin tolong menolong (ta’awun) dan saling menanggung (takaful) merupakann prinsip dasar Asuransi Syariah. Adapun akad didalam Asuransi syariah menggunakan akad tabarru dan akad tijari.
Strategi Pengembangan Industri Klaster Makanan Halal di Indonesia Hariyono Hariyono; Iah Saniah; Meli Nurcahyati
International Conference on Islamic Economic (ICIE) Vol 2 No 2 (2023): October
Publisher : Sekolah Tinggi Ilmu Bahasa Arab Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/icie.v2i2.273

Abstract

The halal food cluster industry market in Indonesia is currently developing, but the potential of the cluster market has not been fully carried out optimally, so to maintain the quality and loyalty of food clusters in Indonesia is something that must be optimized so that Indonesia's halal food cluster can compete with other countries. This study aims to explain the strategy of developing the halal food cluster industry in MSMEs in Indonesia. This writing method uses qualitative research. Sunber primary and secondary data were obtained from literature studies. The type of data is qualitative data. Data collection techniques are carried out through webseite searches related to the halal industry. Data analysis techniques are descriptive analytical. According to Lady Yulia, at this time the halal industry really prioritizes and builds the halal product industry in the global market through business networks, thus the halal product industry will continue to develop and can increase the effectiveness of halal product development in Indonesia, therefore it is very important for community involvement in the process of developing halal product industry because it can optimize resources, In addition, it can also create a good communication climate between the government and the community.
Co-Authors Endah Robiatul Adawiyah Hariyono Hariyono Meli Nurcahyati Nurlailiyah Aidatus Sholihah