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Sam Abede Pareno, Sam Abede
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Arts Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Komunikasi Pemasaran Destinasi Cagar Budaya di Kabupaten Lumajang Fauziyah, Fauziyah; Pareno, Sam Abede
Jurnal Komunikasi Profesional Vol 1, No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1384.073 KB) | DOI: 10.25139/jkp.v1i2.511

Abstract

 Tourism is recently becoming excellent attraction for Indonesia development. Lots of Indonesia region have striven to develop its tourism destination in attracting more tourist, including Lumajang regency as one of potential destinations with several kinds of tourism object in East Java. One of those is the cultural heritage. Besides, culture and natural tourism object are something may not be missed. From these phenomenon, the writer would like to have research on topic Marketing Communication Cultural Tourism Destination In Lumajang District. It is based on great potency of cultural heritage in LumajangIn this research, the writer will apply qualitative method approach and integrated marketing communication theory. It is to understand the tourism marketing strategy of Lumajang cultural heritage. It is due to great potency of Archaeological sites in Lumajang which needs certain strategy in increasing the number of visitor.Tourism and Cultural Department of Lumajang as the manager needs to compile innovative and creative steps in marketing communication implementation. Tourism and Cultural Department of Lumajang, in fact, has not maximumly implemented that marketing communication at all. For intense, it concerns marketing target and even positioning which is so limited. It seriously will make government need to plan innovative marketing communication design and message as creative as possible. Therefore, I may influence tourist to visit Lumajang regency more. The results showed that the means of integrated marketing communication has not been applied as a whole so that required a very high commitment by the Government of Lumajang Regency, in this case the Department of Tourism and Culture of Lumajang Regency to apply it in an integrated manner in the years to come, in order to preserve the preservation Culture in Lumajang DistrictKeywords : Marketing Communication, Tourism Destination, Cultural Heritage   
Tahun Politik, Komunikasi Konfrontatif Pareno, Sam Abede
representamen Vol 4 No 02 (2018)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.923 KB) | DOI: 10.30996/representamen.v4i02.1806

Abstract

Term “Confrontative Communication” popular in Indonesia when the election of Governor ofJakarta at 2012. In that year, one candidate often talk intimidation people and his competitor withusing sarcastic sentence, for example “If you will not choose Betawi man, please out from Jakarta orI will disarm your facilities included your KTP (kartu tanda penduduk, identification card)”.Confrontative Communication different with Confrontation Communication in medical work which isdone by doctor or nurse. Confrontative Communication is a part of coersive communication which isused in political communication. Every candidate use confrontative communication to defeatcompetitor; among them use it each other.Now, in the politics year for winning the election especially president election, confrontativecommunication without controlled by politics ethics tends to be used in political communication. Thisarticle want to clarify that phenomena.Key words: political communication, coersive communication, confrontative communication.
Komunikasi Pemasaran Destinasi Cagar Budaya di Kabupaten Lumajang Fauziyah, Fauziyah; Pareno, Sam Abede
Jurnal Komunikasi Profesional Vol 1 No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1384.073 KB) | DOI: 10.25139/jkp.v1i2.511

Abstract

 Tourism is recently becoming excellent attraction for Indonesia development. Lots of Indonesia region have striven to develop its tourism destination in attracting more tourist, including Lumajang regency as one of potential destinations with several kinds of tourism object in East Java. One of those is the cultural heritage. Besides, culture and natural tourism object are something may not be missed. From these phenomenon, the writer would like to have research on topic Marketing Communication Cultural Tourism Destination In Lumajang District. It is based on great potency of cultural heritage in LumajangIn this research, the writer will apply qualitative method approach and integrated marketing communication theory. It is to understand the tourism marketing strategy of Lumajang cultural heritage. It is due to great potency of Archaeological sites in Lumajang which needs certain strategy in increasing the number of visitor.Tourism and Cultural Department of Lumajang as the manager needs to compile innovative and creative steps in marketing communication implementation. Tourism and Cultural Department of Lumajang, in fact, has not maximumly implemented that marketing communication at all. For intense, it concerns marketing target and even positioning which is so limited. It seriously will make government need to plan innovative marketing communication design and message as creative as possible. Therefore, I may influence tourist to visit Lumajang regency more. The results showed that the means of integrated marketing communication has not been applied as a whole so that required a very high commitment by the Government of Lumajang Regency, in this case the Department of Tourism and Culture of Lumajang Regency to apply it in an integrated manner in the years to come, in order to preserve the preservation Culture in Lumajang DistrictKeywords : Marketing Communication, Tourism Destination, Cultural Heritage   
Komunikasi Pemasaran Destinasi Cagar Budaya di Kabupaten Lumajang Fauziyah, Fauziyah; Pareno, Sam Abede
Jurnal Komunikasi Profesional Vol. 1 No. 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1384.073 KB) | DOI: 10.25139/jkp.v1i2.511

Abstract

 Tourism is recently becoming excellent attraction for Indonesia development. Lots of Indonesia region have striven to develop its tourism destination in attracting more tourist, including Lumajang regency as one of potential destinations with several kinds of tourism object in East Java. One of those is the cultural heritage. Besides, culture and natural tourism object are something may not be missed. From these phenomenon, the writer would like to have research on topic Marketing Communication Cultural Tourism Destination In Lumajang District. It is based on great potency of cultural heritage in LumajangIn this research, the writer will apply qualitative method approach and integrated marketing communication theory. It is to understand the tourism marketing strategy of Lumajang cultural heritage. It is due to great potency of Archaeological sites in Lumajang which needs certain strategy in increasing the number of visitor.Tourism and Cultural Department of Lumajang as the manager needs to compile innovative and creative steps in marketing communication implementation. Tourism and Cultural Department of Lumajang, in fact, has not maximumly implemented that marketing communication at all. For intense, it concerns marketing target and even positioning which is so limited. It seriously will make government need to plan innovative marketing communication design and message as creative as possible. Therefore, I may influence tourist to visit Lumajang regency more. The results showed that the means of integrated marketing communication has not been applied as a whole so that required a very high commitment by the Government of Lumajang Regency, in this case the Department of Tourism and Culture of Lumajang Regency to apply it in an integrated manner in the years to come, in order to preserve the preservation Culture in Lumajang DistrictKeywords : Marketing Communication, Tourism Destination, Cultural Heritage   
Co-Authors AA Sudharmawan, AA