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All Journal Ilmu Administrasi Publik International Journal of Artificial Intelligence Research
Luki Ramdani
Padjadjaran University
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Other

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Strategic Group of Indonesia Retail Industry Luki Ramdani; A.Fadel Muhammad; Popy Rufaidah
Jurnal Ilmiah Ilmu Administrasi Publik Vol 13, No 1 (2023)
Publisher : Program Pascasarjana Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jiap.v13i1.48684

Abstract

This research aims to produce a strategic group map of the retail industry in Indonesia at PT Sumber Alfaria Trijaya Tbk. A strategic group is a collection of companies in an industry with similarities in strategy implementation, the scope of operations, and the resources they use to win the competition. The research method used is the case study method, namely a series of scientific activities carried out in detail and depth to reveal an event and activity of an entity in order to gain in-depth knowledge about the event. This study explores strategic groups in the retail industry concerning the position of PT Sumber Alfaria Trijaya Tbk as one of the retail business players, including the supermarket and minimarket sub-sectors. The results of the study show a mapping of strategic groups in the retail industry in Indonesia using indicators of wide geographical coverage and the number of outlets owned by companies in the industry. The strategic group mapping of the Indonesian retail industry consists of sub-sectors: supermarkets and minimarkets (such as PT. Sumber Alfaria Trijaya Tbk), retail electronics (such as PT. Erajaya Swasembada Tbk); retail automotive (e.g., PT. Mitra Pinasthika Mustika Tbk); retail clothing and textiles (e.g., PT MapActivs Adiperkasa Tbk; and PT Mitra Adiperkasa Tbk).
Live Streaming Of Skincare Products: The Role Of Celebrity Endorses On Impulsive Buying Luki Ramdani; Popy Rufaidah
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i1.1.1142

Abstract

The purpose of this study is to identify the influence of live streaming and celebrity endorsers on impulse buying among skincare users. This research was conducted to the users of skincare products with a total sample of 130 respondetns using purposive sampling techniques and applying descriptive quantitative-based research methods with data processing involving the use of statistical analysis methods through the SEM-PLS programme.  The results of this study reveal that the live streaming variable (? = 0.242 p-value <0.01) has a positive and significant effect on impulse buying among users of the skincare products and celebrity endorsers (? = 0.418, p-value <0.01) have a positive and significant effect on impulse buying among users of the skincare products. Thus,H1 and H2 are accepted. From a theoretical point of view, the results provide a new angle that combines live streaming content and celebrity endorsers in increasing customers' impulse buying, where the more often audiences see, hear, and absorb information about skincare products delivered by celebrities, the more likely they are to make impulse buying
Co-Authors A.Fadel Muhammad Popy Rufaidah