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All Journal Jurnal EK dan BI International Journal of Humanities Education and Social Sciences
Syahrul Budiman
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI PEMASARAN DAN INOVASI TERHADAP PENINGKATAN EKONOMI KELUARGA MASYARAKAT PESISIR (STUDI KASUS PEMBUATAN KRIPIK DAUN JERUJU DUSUN PALOH MERBAU KECAMATAN PERCUT SEI TUAN) Syahrul Budiman; Mhd Amin; muhammad Irwansyah Hasibuan; Hayanuddin Syafri; Yuli Rosmawati Rambe
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 1 (2023)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v6i1.848

Abstract

Coastal Communities (Case Study of Making Jeruju Leaf Chips in Paloh Merbau Sub-district Percut Sei Tuan), either partially or simultaneously. The population in this study was the Coastal Community of Making Jeruju Leaf Chips in Paloh Merbau sub-district Percut Sei Tuan, the time of the study was from January to July 2022. The sampling technique used the opinion of Arikunto with a total of 40 people and the analytical method used was descriptive analysis method, analysis multiple linear regression, and hypothesis testing. The results of partial hypothesis testing (t test) show that Marketing Strategy (X1) and Innovation (X2) have a positive and significant effect on Economic Improvement, with the value of the Marketing Strategy variable tcount of 3.636 while t-table is 1.688 (tcount > from ttable). Innovation variable tcount is 3,081 while t table is 1,703 (tcount is greater than ttable). Meanwhile, for the Organizational Commitment variable, the value of tcount is 2.220 while ttable is 1.688 (tcount > from ttable). Simultaneous hypothesis testing results (F test) indicate that Marketing Strategy (X1) and Innovation (X2) have a positive and significant impact on improving the economy of the community in Coastal Communities (Case Study of Making Jeruju Leaf Chips, Paloh Merbau Hamlet, Percut Sei Tuan District, with a value of fcount is 10.510 while t table is 3.25 (Fcount is greater than Ftable).The results of the coefficient of determination (R2) can be seen that the Adjusted R square value is 0.328 or 32.8% indicating that Marketing Strategy and Innovation simultaneously contribute to Economic Improvement of 32.8%
Principal's Leadership Style in Improving the Quality of Teachers' Work at Al-Fauzan Private MTs Labuhanbatu for the 2024–2025 Academic Year Azmi Nasution; Syahrul Budiman; Betti Megawati
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 5 (2025): IJHESS APRIL 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i5.1661

Abstract

This study aims to determine the leadership style of the principal in improving the quality of teacher work at MTs Swasta Al-Fauzan Labuhanbatu in the 2024-2025 academic year. The focus of the study includes the form of leadership style applied, supporting and inhibiting factors, and the impact of this leadership on teacher performance. This research uses a qualitative descriptive method, relying on interviews, observations, and the examination of documentation for data collection purposes. The data analysis technique used is a qualitative descriptive analysis technique, which is carried out by reviewing the existing data, then reducing data, presenting data, and drawing conclusions. The results of the study show that the principal applies a transformational and participatory leadership style, which is characterized by the ability to motivate teachers, create a conducive work environment, and involve teachers in decision making. Supporting factors include a harmonious relationship between the principal and teachers, as well as support from education personnel. The inhibiting factors include limited facilities and lack of professional training for teachers at the MTs. So it was found that the right leadership style of the principal greatly influences the improvement of the quality of teacher work. Therefore, communicative, inspiring leadership is needed, and is able to empower all elements of the school.
Co-Authors Azmi Nasution Betti Megawati Hayanuddin Syafri Mhd Amin Muhammad Irwansyah Hasibuan, Ira Triyana Dewi, Yuli Rosmawati Rambe