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All Journal Hikmah Al-Hijrah: Journal of Islamic Economics and Banking
Lika Akana Helmi
Institut Agama Islam Sumatera Barat
Religion Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Religiusitas dan Gaya Hidup Terhadap Perilaku Konsumsi Masyarakat Pengguna Go-Food Novi Yanti; Lika Akana Helmi; Syamsurizal Syamsurizal
Hikmah Vol. 20 No. 1 (2023): Januari-Juni 2023
Publisher : Sekolah Tinggi Agama Islam Sumatera Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53802/hikmah.v20i1.195

Abstract

This research is motivated by changes in consumer behavior in consuming food using Go-food services. The purpose of this research is to analyze the behavior of Muslim consumers in relation to Go-food users, especially the behavior of consumers who live in urban areas. This study will also examine the influence of religiosity and lifestyle on consumer behavior. The method used in this study is a quantitative method, namely by surveying 96 Muslim respondents using Go-Food in Padang City, the area was chosen because it has a dominant Muslim population. The analysis technique uses statistical tests t test, f test, and R2 test. Data processing in this study uses SPSS 22. The results of this study prove that simultaneously Religiosity and Lifestyle have a significant effect on Consumer Behavior. From the f test, the research significance was <0.05 (0.000 <0.05), and f table > f table (13.266 > 3.09). For the religiosity variable, it can be seen that the Sig value shows a number <0.05 (0.000 <0.05), and tcount > ttable (3.775 > 1.989), then Ha is accepted Ho is rejected. For the Lifestyle variable, it can be seen that the Sig value shows <0.05 (0.004 <0.05), and t_count>t_(table) (2.931 >1.989), then Ha is accepted Ho is rejected. The implications of this study show that together the independent variables play an important role in determining consumer behavior. All independent variables can explain their influence on consumer behavior by 20.5% and the remaining 79.5% can be explained by other variables outside this study.
Analysis of Community Interest in Village Cooperative Unit in Nagari Tandikek dinila arifah; Widra Firdaus; lika Akana Helmi; Syukri Rosadi
Al-Hijrah: Journal of Islamic Economics And Banking Vol 1 No 2 (2023): Al-Hijrah: Journal of Islamic Economics and Banking
Publisher : Institut Agama Islam Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55062/al-hijrah.v1i2.405

Abstract

This research was taken because the writer wanted to know why the Tandikek community's interest in KUD was decreasing. The purpose of this research is to find out the development of KUD Tandikek from the beginning until now and what causes the lack of interest of the Tandikek community in the services of KUD Tandikek. This research method is a qualitative method, the place of this research is KUD Tandikek, one research respondent is taken, namely KUD Tandikek employees. The research instruments used were field observations, interviews and documentation. The author uses data analysis, namely data reduction, data presentation and drawing conclusions. The research findings obtained by the author are KUD Tandikek, village unit cooperatives (KUD), namely cooperatives in rural areas that have an important role in rural communities, especially the agricultural sector. With the development of the business era, KUD Tandikek has decreased, this decline was caused by several factors including the lack of firmness from KUD Tandikek management in terms of savings and loans, many other institutions that match the activities of KUD Tandikek, BRI LINK is increasingly widespread in society. For this reason, a strategy is needed so that KUD Tandikek returns to life and develops in the midst of today's technological advances, one of which is to redevelop existing businesses in KUD Tandikek and improve services to the community by utilizing technological sophistication. From here the author can give the title Analysis of Community Interest in KUD in Nagari Tandikek, Patamuan.
Pengaruh Religiusitas dan Gaya Hidup Terhadap Perilaku Konsumsi Masyarakat Pengguna Go-Food Novi Yanti; Lika Akana Helmi; Syamsurizal Syamsurizal
Hikmah Vol. 20 No. 1 (2023): Januari-Juni 2023
Publisher : Sekolah Tinggi Agama Islam Sumatera Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53802/hikmah.v20i1.195

Abstract

This research is motivated by changes in consumer behavior in consuming food using Go-food services. The purpose of this research is to analyze the behavior of Muslim consumers in relation to Go-food users, especially the behavior of consumers who live in urban areas. This study will also examine the influence of religiosity and lifestyle on consumer behavior. The method used in this study is a quantitative method, namely by surveying 96 Muslim respondents using Go-Food in Padang City, the area was chosen because it has a dominant Muslim population. The analysis technique uses statistical tests t test, f test, and R2 test. Data processing in this study uses SPSS 22. The results of this study prove that simultaneously Religiosity and Lifestyle have a significant effect on Consumer Behavior. From the f test, the research significance was <0.05 (0.000 <0.05), and f table > f table (13.266 > 3.09). For the religiosity variable, it can be seen that the Sig value shows a number <0.05 (0.000 <0.05), and tcount > ttable (3.775 > 1.989), then Ha is accepted Ho is rejected. For the Lifestyle variable, it can be seen that the Sig value shows <0.05 (0.004 <0.05), and t_count>t_(table) (2.931 >1.989), then Ha is accepted Ho is rejected. The implications of this study show that together the independent variables play an important role in determining consumer behavior. All independent variables can explain their influence on consumer behavior by 20.5% and the remaining 79.5% can be explained by other variables outside this study.
Co-Authors Dinila Arifah Novi Yanti Syamsurizal Syukri Rosadi Widra Firdaus Windra Firdaus