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Yudhistira Adwimurti
Universitas Prof. Dr. Moestopo (Beragama), Jakarta, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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FAKTOR-FAKTOR YANG MEMPENGARUHI TINGKAT PARTISIPASI MEMBAYAR PAJAK DIKALANGAN UMKM Usmar Usmar; Yudhistira Adwimurti; Tamrin Lanori; Patricia K. Surya
Jurnal Manajemen dan Bisnis Vol 2, No 1 (2022)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.738 KB) | DOI: 10.32509/jmb.v2i1.2002

Abstract

This study aims to explain the magnitude of the effect of socialization, tax understanding, tax awareness on taxpayer compliance based on PP 23 of 2018 on MSME actors. The sample selection was carried out using the Accidental Sampling method with an analysis unit of MSMEs in the Pasar Majestik Shopping Center, South Jakarta in the period February - August 2020, with an analysis unit of clothing traders in each block that existed and inhabited the market who were found and were willing to fill out a questionnaire. which are given. The number of samples obtained were 100 respondents which were then processed using multiple regression data analysis with SPSS tools, hypothesis testing was carried out after going through a feasibility and reliability data test. The study concludes that the factors of tax socialization, tax understanding, knowledge of taxation information systems have a positive and significant impact on taxpayer compliance in paying PP 23 of 2018 taxes on MSME actors in the Majestik Market Shopping Center Area, South Jakarta.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DENGAN KUALITAS PRODUK SEBAGAI VARIABEL MODERASI Yudhistira Adwimurti; Sumarhadi Sumarhadi
Jurnal Manajemen dan Bisnis Vol 3, No 1 (2023)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/jmb.v3i1.3070

Abstract

The problem in this study is the effect of price, promotion and product quality on purchasing decisions at the Bogor Belibis Curly Noodle Culinary Business. The purpose of this study was to determine the effect of price, promotion and product quality on purchasing decisions of Belibis Curly Noodles. The sampling technique used accidental sampling so that a sample of 100 respondents was obtained. Methods of data collection using observation and questionnaires. The data that has been collected is then processed with data processing techniques used to test the validity and reliability. Data analysis techniques include t-test, coefficient of determination test, multiple linear regression test and f-test. From the results of the research hypothesis test, it was found that H1, H2, H3, H4 and H5 were accepted or in other words the price, promotion, and product quality variables had a positive and significant effect on purchasing decisions. In addition, the hypothesis test regarding moderation also shows that product quality strengthens the effect of price and promotion on purchasing decisions.
Co-Authors Patricia K. Surya Sumarhadi Sumarhadi Tamrin Lanori Usmar Usmar