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All Journal Indonesian Journal of Economics, Entrepreneurship, and Innovation
Zulfadhli
Tamansiswa University
Economics, Econometrics & Finance Education Social Sciences Other

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PREDICTION STRATEGI BISNIS PADA KINERJA PERUSAHAAN SKALA KECIL MENENGAH MASA COVID-19 Desfitrina; Zulfadhli; Triana Agustini
Indonesian Journal of Economics, Entrepreneurship, and Innovation Vol. 1 No. 3 (2021): Januari
Publisher : ILIN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (360.688 KB) | DOI: 10.31960/ijoeei.v1i3.829

Abstract

Changes in people's behavior that reduce outdoor activities and networks of creative industries and small and medium-sized businesses in the largest business sector in the world that appear to be Covid-19 are quite depressed in dealing with problems and building businesses. The purpose of this study was to determine the effect of business strategy on the performance of small and medium-sized companies during the Covid-19 period. This research method is descriptive and verification methods, the analysis tool is structural equation modeling (SEM, Lisrel). The results show that how the influence of business strategy on the performance of small and medium scale companies during the Covid-19 period.
Co-Authors Desfitrina Triana Agustini