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All Journal Journal Of Business, Finance, and Economics (JBFE)
Sherly Prissillia Devi
Universitas Matana
Economics, Econometrics & Finance

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Pemanfaatan Twitter Sebagai Media Promosi Terhadap UMKM Besti Tiurmaida Pardede; Ririsma Sihombing; Sherly Prissillia Devi; Chandra Bayu Hidayat
Journal Of Business, Finance, and Economics (JBFE) Vol 3, No 2 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i2.4271

Abstract

This study examines how the influence of the use of social media Twitter in promoting small businesses (MSMEs). This research uses a literature study by reviewing previous research. This study uses a qualitative method with data processing using a literature review. The results obtained from this study indicate that the use of social media twitter has a fairly high and positive influence in promoting the MSME business, with the easy twitter feature and tapa budget being the choice of MSME businessme.
Pemanfaatan Twitter Sebagai Media Promosi Terhadap UMKM Besti Tiurmaida Pardede; Ririsma Sihombing; Sherly Prissillia Devi; Chandra Bayu Hidayat
Journal Of Business, Finance, and Economics (JBFE) Vol 3 No 2 (2022): Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v3i2.4271

Abstract

This study examines how the influence of the use of social media Twitter in promoting small businesses (MSMEs). This research uses a literature study by reviewing previous research. This study uses a qualitative method with data processing using a literature review. The results obtained from this study indicate that the use of social media twitter has a fairly high and positive influence in promoting the MSME business, with the easy twitter feature and tapa budget being the choice of MSME businessme.
Co-Authors Besti Tiurmaida Pardede Chandra Bayu Hidayat Ririsma Sihombing