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All Journal Journal of Management and Creative Business Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Ilmiah Multidisiplin Nusantara Gudang Jurnal Multidisiplin Ilmu Pusat Publikasi Ilmu Manajemen Ebisnis Manajemen
Sari Wiyanti
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Journal : Sammajiva: Jurnal Penelitian Bisnis dan Manajemen

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Pengaruh Persepsi Kualitas Pelayanan, Harga, dan Promosi terhadap Loyalitas Pelanggan di Café Njajan.Co Sari Wiyanti; Bisma Reza Tresna Pamungkas; Toat Nur Alimudin; A Muahhammad Irsyad Syaril Aalaai
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1481

Abstract

This study aims to examine the influence of perceived service quality, price, and promotion on customer loyalty at Café Njajan.co. The independent variables analyzed in this study include perceived service quality, price, and promotion, while customer loyalty is the dependent variable. The research uses a survey method with a quantitative approach, and data were collected through questionnaires distributed to 101 customers of Café Njajan.co. The data analysis technique applied is multiple linear regression. The results show that, collectively, perceived service quality, price, and promotion have a positive and significant impact on customer loyalty. Individually, perceived service quality and promotion have a greater influence than price. These findings provide insights into factors that can enhance customer loyalty and offer recommendations to the management of Café Njajan.co to continue improving service quality, set competitive prices, and develop more effective promotional strategies.
Pengaruh Pemilihan Nama Merek, Pengalaman Merek, dan Ekuitas Merek terhadap Loyalitas Merek di Caffeshop Teraskita Fifi Aley Da; Helatul Azizah; Silvia Anggraeni; Sari Wiyanti
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1483

Abstract

This research is entitled "The Influence of Brand Name Selection, Brand Experience, and Brand Equity on Brand Loyalty at Teraskita Caffeshop". The purpose of this research is to identify the extent to which brand name choice, brand experience, and brand equity influence brand loyalty among consumers. In the competitive culinary industry, brands have an important role in attracting customer attention, especially among the younger generation who pay more attention to aesthetics and brand identity. The research method used included collecting primary data through questionnaires distributed to Teraskita Caffeshop consumers. Data analysis was carried out using linear regression to determine the relationship between these variables. It is hoped that the research results will provide insight into the effectiveness of the marketing strategy implemented and recommend steps that can be taken to increase brand loyalty. It is also hoped that this research can become a reference for further research in the field of brand management.
Co-Authors A Muahhammad Irsyad Syaril Aalaai Amelia Dwi Pramushinta Bisma Reza Tresna Pamungkas Dinda Refina Cantik Egi Dwi Novanto Fariz Maulana Rizki Fifi Aley Da Helatul Azizah Ismail Halim Al Rasyid Lu’lu Khanin Naqiyah Mahardina Yunidar Rahma Miyasti Atika Muhammad Syadan Farizi Muhammad Zulfa Abiyyu Ramzy Naela Azkiyah Salsabila Nela Widiyatmi Pratiwi Poppy Kusuma Buana Rahajeng Putri Risma Indah Farrawansyah Rosiana Nur Agustin Salsabila Syafa A Sigit Wahyu Pratama Sigit Wahyu Pratama Silvia Anggraeni Siti Nurhidayati Syah Rafi Kafabih Toat Nur Alimudin Tri Nurhayati Zulfikar Satya Akbar