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All Journal Journal of Management and Creative Business Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Ilmiah Multidisiplin Nusantara Gudang Jurnal Multidisiplin Ilmu Pusat Publikasi Ilmu Manajemen Ebisnis Manajemen
Sari Wiyanti
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Religion Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Pengaruh Persepsi Kualitas Pelayanan, Harga, dan Promosi terhadap Loyalitas Pelanggan di Café Njajan.Co Sari Wiyanti; Bisma Reza Tresna Pamungkas; Toat Nur Alimudin; A Muahhammad Irsyad Syaril Aalaai
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1481

Abstract

This study aims to examine the influence of perceived service quality, price, and promotion on customer loyalty at Café Njajan.co. The independent variables analyzed in this study include perceived service quality, price, and promotion, while customer loyalty is the dependent variable. The research uses a survey method with a quantitative approach, and data were collected through questionnaires distributed to 101 customers of Café Njajan.co. The data analysis technique applied is multiple linear regression. The results show that, collectively, perceived service quality, price, and promotion have a positive and significant impact on customer loyalty. Individually, perceived service quality and promotion have a greater influence than price. These findings provide insights into factors that can enhance customer loyalty and offer recommendations to the management of Café Njajan.co to continue improving service quality, set competitive prices, and develop more effective promotional strategies.
Pengaruh Pemilihan Nama Merek, Pengalaman Merek, dan Ekuitas Merek terhadap Loyalitas Merek di Caffeshop Teraskita Fifi Aley Da; Helatul Azizah; Silvia Anggraeni; Sari Wiyanti
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1483

Abstract

This research is entitled "The Influence of Brand Name Selection, Brand Experience, and Brand Equity on Brand Loyalty at Teraskita Caffeshop". The purpose of this research is to identify the extent to which brand name choice, brand experience, and brand equity influence brand loyalty among consumers. In the competitive culinary industry, brands have an important role in attracting customer attention, especially among the younger generation who pay more attention to aesthetics and brand identity. The research method used included collecting primary data through questionnaires distributed to Teraskita Caffeshop consumers. Data analysis was carried out using linear regression to determine the relationship between these variables. It is hoped that the research results will provide insight into the effectiveness of the marketing strategy implemented and recommend steps that can be taken to increase brand loyalty. It is also hoped that this research can become a reference for further research in the field of brand management.
Pengaruh Harga, Kualitas Produk dan Promosi Terhadap Minat Beli Ulang Konsumen Coffeeshop Budaya Kopi Kota Tegal Sari Wiyanti; Mahardina Yunidar Rahma; Poppy Kusuma Buana Rahajeng Putri; Amelia Dwi Pramushinta
Ebisnis Manajemen Vol. 3 No. 1 (2025): Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i1.628

Abstract

This study examines the impact of price, product quality, and promotion on consumer repurchase intention in coffee culture, specifically focusing on Budaya Kopi in Tegal City. As the coffee shop industry experiences rapid growth, understanding the factors that influence consumer behavior becomes crucial. This research aims to identify whether perceptions of price positively affect repurchase intentions, assess the significant influence of product quality, and evaluate the role of promotional strategies on consumer buying decisions. Utilizing a quantitative approach, data will be collected through surveys targeting customers of Budaya Kopi. The findings are expected to provide valuable insights for coffee shop owners in developing effective marketing strategies that cater to consumer preferences, ultimately enhancing customer loyalty and business performance.
Pengaruh Penerapan Segmenting, Targeting, dan Positioning dalam Meningkatkan Penjualan di Mutia Kaos Banjaran Sari Wiyanti; Siti Nurhidayati; Salsabila Syafa A; Naela Azkiyah Salsabila
Ebisnis Manajemen Vol. 3 No. 1 (2025): Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i1.643

Abstract

The effect of Segmenting, Targeting, and Positioning (STP) tactics on Mutia Kaos Banjaran's sales performance is investigated in this study. Finding the impact of each STP component, both separately and collectively, on sales is the goal. The study employs a quantitative methodology, gathering information from 100 respondents via questionnaires. While positioning has no discernible effect on sales, the results show that segmenting and targeting significantly increase sales. Targeting students and private employees, as well as segmenting the market to focus on young female consumers between the ages of 21 and 30, proved to be successful tactics. However, to improve consumer perception and brand identity, positioning needs to be improved. All things considered, STP tactics greatly increase sales; they account for 76.9% of the variation in sales. These results highlight how crucial targeted and integrated marketing strategies are to improving company performance.
Persepsi Customer Experience, Service Quality, dan Product Quality terhadap Kepuasan Pelanggan di Warung Kopi Sinar Gemilang Kota Tegal Muhammad Syadan Farizi; Syah Rafi Kafabih; Risma Indah Farrawansyah; Sari Wiyanti
Pusat Publikasi Ilmu Manajemen Vol. 3 No. 1 (2025): PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i1.618

Abstract

This study aims to analyze the influence of customer experience perception, service quality, and product quality on customer satisfaction at Sinar Gemilang Coffee Shop. Using a quantitative approach, data were collected through a structured questionnaire survey of customers. The findings indicate that customer experience perception, service quality, and product quality have a positive and significant impact on customer satisfaction, both partially and simultaneously. Customer experience perception plays a major role in fostering loyalty through meaningful and consistent interactions. Meanwhile, service quality is crucial in building customer trust through friendliness, responsiveness, and reliability. Product quality is also a key factor, as aspects such as taste, consistency, and value directly enhance customer satisfaction. These findings offer practical implications for Sinar Gemilang Coffee Shop to continually improve customer experience, service, and product quality to maintain competitiveness and increase customer satisfaction.
Pengaruh Harga, Kualitas Produk Dan Promosi Terhadap Minat Beli Konsumen Pada Butikbintan Di E-Commerce Shopee Sari Wiyanti; Tri Nurhayati; Nela Widiyatmi Pratiwi; Miyasti Atika
Jurnal Ilmiah Multidisiplin Nusantara (JIMNU) Vol. 3 No. 1 (2025): JIMNU - MARET
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/jimnu.v3i1.473

Abstract

Perkembangan bisnis busana muslimah yang semakin pesat membuat tingkat persaingan juga semakin ketat. Pemanfaatan teknologi internet berupa e-commerce, Shopee salah satunya, sangat membantu dalam memasarkan dan mempromosikan produk karena lebih efektif dan efisien menjangkau konsumen. Konsumen seolah diperebutkan dengan penawaran-penawaran seller melalui produk dengan kualitas yang sangat beragam pula. Tujuan penelitian ini adalah untuk mengetahui pengaruh harga, kualitas produk, dan promosi terhadap minat beli konsumen pada butikbintan di e-commerce Shopee (shopee.co.id/butikbintan). Dalam penelitian ini metode pengambilan sampel dengan menggunakan rumus Lemeshow dengan jumlah sampel (n) = 105 orang. Metode pengumpulan data dilakukan dengan tahapan observasi, dan kuesioner, yang diukur dengan Skala Likert. Metode penelitian menggunakan metode regresi linear berganda, dengan analisis instrumen penelitian uji validitas, uji reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji t, uji F dan uji koefisien determinasi. Hasil penelitian menemukan bahwa harga berpengaruh positif signifikan terhadap minat beli konsumen, kualitas produk secara parsial tidak berpengaruh positif dan signifikan terhadap minat beli konsumen, promosi secara parsial tidak  berpengaruh positif dan signifikan terhadap minat beli konsumen, dan variabel harga, kualitas produk, dan promosi secara simultan berpengaruh terhadap minat beli  konsumen pada butikbintan di e-commerce shopee                                        ( shopee.co.id/butikbintan ).
Pengaruh Desain Produk dan Positioning Terhadap Keputusan Pembelian Coffeshop Tempat Peraduan Tegal Sari Wiyanti; Lu’lu Khanin Naqiyah; Rosiana Nur Agustin; Dinda Refina Cantik
Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v3i1.3694

Abstract

This study aims to analyze the influence of product design and positioning on purchasing decisions at the Peraduan Tegal coffee shop. With the increasing competition in the coffee industry, it is important for business actors to understand the factors that influence consumer decisions. The research method used is quantitative, with data collection through questionnaires distributed to customers. The results of the study indicate that product design has a significant influence on purchasing decisions, with a t-test value showing positive results. In addition, positioning has also been shown to have a significant influence on purchasing decisions. This study concludes that the combination of attractive product design and the right positioning strategy can increase consumer purchasing decisions at the Peraduan Tegal Coffee Shop.
Pengaruh Brand Image Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Di Roti Gembong Gedhe Langon Kota Tegal Sigit Wahyu Pratama; Zulfikar Satya Akbar; Ismail Halim Al Rasyid; Sari Wiyanti
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 1 (2025): GJMI - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i1.1311

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image, harga, dan kualitas produk terhadap keputusan pembelian di toko roti Gembong Gedhe. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada konsumen yang telah melakukan pembelian di toko tersebut. Data dianalisis menggunakan regresi linear berganda untuk melihat pengaruh variabel independen (brand image, harga, dan kualitas produk) terhadap variabel dependen (keputusan pembelian). Hasil penelitian menunjukkan bahwa brand image, harga, dan kualitas produk memiliki pengaruh signifikan secara simultan terhadap keputusan pembelian. Secara parsial, kualitas produk memberikan pengaruh terbesar dibandingkan dua variabel lainnya.
Pengaruh Keragaman Produk, Harga, Dan Lokasi Terhadap Keputusan Pembelian Pada Toko Raja Murah Serba 35.000 Dukuhturi Kabupaten Tegal Sari Wiyanti; Muhammad Zulfa Abiyyu Ramzy; Fariz Maulana Rizki; Egi Dwi Novanto
Gudang Jurnal Multidisiplin Ilmu Vol. 3 No. 1 (2025): GJMI - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjmi.v3i1.1322

Abstract

Penelitian ini yang bertujuan untuk menganalisi pengaruh keragaman produk, harga dan lokasi terhadap keputusan pembelian pada Toko Raja Murah Serba 35.000 Dukuhturi,Kabupaten Tega. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif Teknik pengambilan sampling yang digunakan adalah jenis Nonprobabilty Sampling di mana setiap anggota populasi tidak mempunyai kesempatan yang sama untuk dijadikan sampel Pengaruh Keragaman produk, Harga dan Lokasi secara bersama-sama mempunyai pengaruh yang signifikan terhadap Keputusan pembelian Toko Raja Murah serba 35.000 karena nilai signifikansi sebesar 0,000 < 0,05. Sehingga dapat disimpulkan bahwa hipotesis keempat dalam penelitian ini dapat diterima. Disimpulkan hasil dari penelitian adalah Pengaruh Keragaman produk, Harga dan Lokasi berpengaruh secara simultan terhadap Keputusan pembelian Toko Raja murah serba 35.000.
Co-Authors A Muahhammad Irsyad Syaril Aalaai Amelia Dwi Pramushinta Bisma Reza Tresna Pamungkas Dinda Refina Cantik Egi Dwi Novanto Fariz Maulana Rizki Fifi Aley Da Helatul Azizah Ismail Halim Al Rasyid Lu’lu Khanin Naqiyah Mahardina Yunidar Rahma Miyasti Atika Muhammad Syadan Farizi Muhammad Zulfa Abiyyu Ramzy Naela Azkiyah Salsabila Nela Widiyatmi Pratiwi Poppy Kusuma Buana Rahajeng Putri Risma Indah Farrawansyah Rosiana Nur Agustin Salsabila Syafa A Sigit Wahyu Pratama Sigit Wahyu Pratama Silvia Anggraeni Siti Nurhidayati Syah Rafi Kafabih Toat Nur Alimudin Tri Nurhayati Zulfikar Satya Akbar