Anisatul Septian Ika Candra
Universitas 17 Agustus 1945 Surabaya

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OPTIMALISASI PEMBERDAYAAN UMKM TAS KULIT DI TANGGULANGIN BERBASIS DIGITAL MARKETING Anisatul Septian Ika Candra; Hasan Ismail
Jurnal Ilmu Administrasi Negara Vol. 20 No. 1 (2023): Juni : Jurnal Ilmu Administrasi Negara
Publisher : Universitas Mbojo Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1229.373 KB) | DOI: 10.59050/jian.v20i1.198

Abstract

There was a problem that arose during the time of Covid-19. Not only in terms of health but also influential in terms of economic stability. Without MSMEs is one of the activity efforts in encouraging economic development. Opportunities for MSMEs to survive during the pandemic include efforts to maximize sales on the online marketplace. The rapid development of technology or the digital world will certainly have an impact on the global economy. The purpose of this research is to help optimize the empowerment of digital marketing-based MSMEs. In this study using a qualitative descriptive method by conducting research based on the findings of the literature. And the results of the study show that small-scale commercialization must be able to compete with the MSME commercialization model that switches from offline to online. This means that digital marketing has changed the way MSMEs work from conventional systems to digital marketing-based systems with the aim of making business operations more efficient. Internet business marketing is something that is considered absolute in the global world, namely marketing through websites or social media because apart from being easy to use, effective, it is also relatively inexpensive.
Analisis Pengelolaan Wilayah Konservasi Mangrove Berdasarkan Pendekatan Community Based Conservation di Kabupaten Sidoarjo Anisatul Septian Ika Candra; Anggraeny Puspaningtyas; Dida Rahmadanik
MIMBAR ADMINISTRASI FISIP UNTAG Semarang Vol. 22 No. 1 (2025): April : Jurnal MIMBAR ADMINISTRASI
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mia.v18i1.2898

Abstract

This study aims to analyze the management of mangrove conservation areas in Sidoarjo Regency using the Community Based Conservation (CBC) approach. Mangrove forests play a vital role in maintaining coastal ecosystem balance, yet their existence continues to decline due to land conversion, weak regulations, and low public awareness. The CBC approach emphasizes active community participation in sustainable conservation efforts. This research uses a qualitative method with data collection techniques including interviews, observations, and documentation. The analysis focuses on four CBC indicators: Enabling Conditions, CBC Emergence, CBC Persistence, and CBC Diffusion. The findings indicate that mangrove conservation management in Sidoarjo is not yet optimal due to weak institutional structures, limited public participation, and a lack of cross-sectoral policy integration. It is necessary to establish local regulations, strengthen local institutions such as Community Forestry Groups (KTH), and foster multi-stakeholder collaboration, including the utilization of CSR funding, to support sustainable conservation. This study recommends the formulation of specific local policies and collaborative models for community-based mangrove conservation to promote sustainable coastal development.