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All Journal Dinamika Governance : Jurnal Ilmu Administrasi Negara
Zuhri, Saifuddin
Progdi Ilmu Komunikasi Universitas Pembangunan Nasional “Veteran” Jawa Timur
Humanities Social Sciences

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Model Pengembangan Program Corporate Social Responsibility (CSR) “Broadband Learning Center” (BLC) Pada PT. Telkom Putri, Yunita Mariana; Zuhri, Saifuddin
Dinamika Governance : Jurnal Ilmu Administrasi Negara Vol 7, No 1 (2017): Jurnal Dinamika Governance
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jdg.v7i1.1196

Abstract

Companies need to establish a good image to the public so it can be profitable for his company. PT. Telekomunikasi Indonesia East Java Regional Division V has an obligation to be responsible for the gap and the Internet Computer Technology in Surabaya, Corporate Social Responsibility is Broadband Learning Center. The Macro Model Of Public Relations Evaluation models used to measure the development of a program that is conducted by a Public Relations company. The research method used is descriptive quantitative research. The population of this research is the public or users of Broadband Learning Center aged 17 - 60 years who knows CSR programs Telkom Broadband Learning Center on the assumption that respondents understand what is being researched that will affect the accuracy of the data generated. Sampling technique in this study using purposive sampling technique. Based on the sampling technique, the number of respondents obtained as many as 100 people. Based on the analysis of the results of a survey conducted by researchers of the development model of CSR Broadband Learning Center program, an overall total score of each indicator CSR program "Broadband Learning Center can be inferred include Corporate Social Responsibility program that develops a change in attitude, changes in behavior and level of consciousness DOI https://doi.org/10.33005/jdg.v7i1.1196
Co-Authors Putri, Yunita Mariana