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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Transformasi: Journal of Economics and Business Management
Niniek Imaningsih
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengembangan UMKM Melalui Diferensiasi Produk Pada UMKM Bakso Dan Es Campur "Family" Di Kota Blitar Muhammad Ghulam Dzaki Abdillah; Niniek Imaningsih; Cholid Fadil
Transformasi: Journal of Economics and Business Management Vol. 2 No. 3 (2023): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i3.928

Abstract

UMKM is a business that is often found in all corners of Indonesia, including the city of Blitar. In Blitar City itself there are many types of UMKMs engaged in each field. Not a few UMKMs are engaged in the same field and have similar product results. Of course this creates competition. Business actors need to have a strategy so that the UMKMs they have can still develop and not lose many consumers. One way is by making product differentiation. The methods used by the executors are interviews and market surveys to analyze existing problems and conditions. Then brainstorm to find a solution. Cheese meatballs are the final decision made in the implementation of product differentiation at the UMKM Bakso dan Es Campur “Family”. With this product differentiation, it is hoped that the UMKM concerned will have its own charm compared to its competitors.
Perluasan Target Pasar UMKM Barongan dan Pengenalan Kerajinan Barong Khas Blitar Melalui Digital Marketing Yeyen Andriana; Niniek Imaningsih; Cholid Fadil
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i3.1233

Abstract

The problem with the current target market for traditional handicrafts is that the younger generation in Indonesia, both in cities and in regions, are less interested in the surrounding culture, besides that the limited ability of craftsmen to take advantage of technological developments is also an obstacle in expanding the target market. So that this service is carried out with the aim of solving various problems faced by the UMKM Wisanggeni Art Gallery in expanding the market and introducing culture to the wider community. Preserving culture is also included in efforts to defend the country which may rarely be considered. Each region has various types of Barong, one of which is the typical Blitar City Barongan. The characteristics of the typical Blitar Barogan can be seen from the shape, color, and motifs which describe a personality that is firm and fierce but likes to joke or play and is often nicknamed "Ngucing". The raw material for making Barongan is large and heavy wood. The method for carrying out community service activities is divided into three stages, namely introduction, implementation, and evaluation. The purpose of this service is to expand the target market for Barongan UMKM through the implementation of a digital marketing system by creating an online shopping platform in the form of a Shopee sales application and several social media accounts such as Instagram and Tiktok as a medium for expanding product information, besides that the author also provides education about creating content that attracts buyers.  
Sosialisasi Dan Pelatihan Inovasi Makanan Sehat Sebagai Ide Bisnis Di Kelurahan Kepanjen Kidul,Blitar Cita Devi Ainaya; Niniek Imaningsih; Cholid Fadil
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i3.1238

Abstract

Kepanjen Kidul Village is one of the villages in Kepanjen Kidul District, Blitar City, East Java Province. One of the problems faced is the lack of awareness of MSME actors about the importance of digital marketing to advance their business. This sub-district is the city center so it must be able to show special culinary delights for tourists from outside the city so they can find out more about Blitar City. This community service activity aims to provide training in making healthy food, namely "Fried Shredded Egg Omelette" which can later be used as a new business idea for MSMEs. This activity was also supported by socialization regarding digital marketing and the use of the Canva application to support their business. The activity was held on June 13 2023 which was attended by 15 participants. The material presented in the training activities is the process of making, decorating, and also packaging the Shredded Egg Omelette. The method used is socialization and training with the aim of being able to provide knowledge to the community and continued training methods so that they can maximize the knowledge gained during the socialization. The implementation of the activity was carried out with socialization regarding digital marketing and then continued with training on making healthy food. After this activity is carried out, it is hoped that it will increase knowledge about digital marketing, use the Canva application and understand about managing healthy food, decorating and packaging a product.
Co-Authors Cholid Fadil Cita Devi Ainaya Muhammad Ghulam Dzaki Abdillah Yeyen Andriana