Ayu Sawitri
Universitas Islam Negeri Sumatera Utara

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Peran Komunikasi Pembangunan terhadap Organisasi Masyarakat Gerakan Ojol Pembela Masjid Amal Silaturrahim (GOPMAS) Kota Medan Winda Kustiawan; Ayu Sawitri; Niatul Mukarramah; Ramadhani Nanda Amelia; Rizki Hajar
Jurnal Pendidikan Tambusai Vol. 7 No. 2 (2023): Agustus 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Komunikasi Pembangunan merupakan suatu proses di mana seseorang atau sekelompok orang mengkomunikasikan pesan kepada audiens untuk mengubah sikap, pendapat, dan perilaku mereka untuk meningkatkan kemajuan fisik dan kebahagiaan batin, yang terus-menerus dialami oleh semua orang. Komunikasi pembangunan sendiri memiliki dua pengertian, baik dalam arti luas maupun dalam arti sempit. Definisi luas komunikasi pembangunan adalah peran dan fungsi komunikasi (sebagai kegiatan timbal balik untuk bertukar pesan) antara semua pihak yang terlibat dalam pekerjaan pembangunan, terutama masyarakat dan pemerintah, mulai dari perencanaan, pelaksanaan, dan evaluasi pembangunan. Peran Komunikasi Pembangunan didalam Organisasi Gerakan Ojol Pembela Masjid Amal Silaturahim berperan penting dan mampu menggerakan anggota anggota dan masyarakat mengalami perubahan, seperti adanya unjuk rasa kepada lemerintahan jika terdapat penyelewengan atau peraturan yang tidak senonoh, serta hal hal yang terjadi di kawasan masjid yang siap siaga, persatuan ojol GOPMAS ini mampu membuat perubahan perubahan. peran penting dalam Membuat Perubahan melalui Komunikasi Pembangunan sebagaimana Menyediakan informasi teknis tentang berbagai masalah dan kemungkinan pembangunan, sera tentang berbagai inovasi yang tepat, dalam menjawab berbagai permintaan lokal, dan Mengedarkan informasi tentang pencapaian-pencapaian pembangunan diri dari kelompok-kelompok lokal sehingga kelompok lain semacamnya dapat pula memperoleh keuntungan dari pengalaman kelompok lainnya dan mungkin pula dapat merasa tertantang untuk meraih pencapaian serupa.
Analisis Proses Produksi Program Citraloka di DAAI TV Pada Episode "Markisa Yang Melegenda" Andini Nur Bahri; Ayu Sawitri; Fariz Rizwan Siregar; Khafita Aini; Ramadhani Nanda Amelia; Syahrul Afriansyah
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 1 No. 1 (2023): Mei :  Jurnal Publikasi Desain Komunikasi Visual
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v1i1.659

Abstract

This program is one of the interesting programs on DAAI TV Medan. And it is not surprising that this program has received various awards from the North Sumatra KPID. So that researchers want to examine the production process of the Sumatra Frame program which has been trying to improve the corporate image of DAAI TV Medan. The purpose and benefits of this research are to find out the production process of the Citraloka program in building the image of DAAI TV Medan and I hope this research can be useful for readers. The research used is a descriptive qualitative approach. The theoretical description in this study uses mass communication, communication processes, agenda setting theory, and program production processes. The results of this study are the production process carried out by DAAI TV Medan in making news regularly from pre-production, production and post-production. The pre-production stage here begins with a projection meeting by gathering ideas according to the vision and mission, and related to inspirational values. Production activities, namely a reporter doing live coverage of the field. Then in post-production the process of editing and merging the coverage results into one news package. The Citraloka program has an inspiring value as a means of education for the community. Its consistency as a broadcasting media broadcasting useful news is quite good. DAAI TV Medan has carried out its social responsibility so that it has a good image in the community, and does not look at the ratings that have been achieved, but looks at how useful the broadcasts are.
Analisis Semiotika Roland Bartners Pesan Dakwah Dalam Film Perjalanan Pembuktian Cinta Ayu Sawitri; Hasan Sazali
Cendekia Vol. 16 No. 02 (2024): Cendekia October 2024
Publisher : Fakultas Agama Islam Universitas Billfath

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/cendekia.v16i02.811

Abstract

This study seeks to examine and elucidate the da'wah messages present in the film via the lens of Roland Barthes' semiotic theory. The primary emphasis of the research pertains to communications concerning faith, sharia, ethics, and worship. This research employs a descriptive qualitative methodology, utilizing data collection approaches such as examination of textual content, documents, photographs, and literature review. The acquired data was processed utilizing Nvivo 12 Pro software, which facilitates coding and symbolic interpretation of semiotic aspects in the film. The research findings indicate that the film "The Journey of Proving Love" consistently communicates da'wah messages encompassing faith, sharia, ethics, and worship. Every aspect of preaching is conveyed through visual signs, speech, and narrative, which are examined using Roland Barthes' semiotic approach, elucidating the denotative, connotative, and mythological significance of each symbol in the video. This study demonstrates that the film "The Journey of Proving Love" communicates a da'wah message utilizing Roland Barthes' semiotic framework. The analysis indicates that moral principles, sharia, and faith are interwoven in the speech and relationships among the characters. The moral message is underscored through dialogue that stresses the significance of ethical discourse, while the Shari'a and creed are articulated through the imperative of wearing the headscarf and counsel on fostering a deeper relationship with Allah in personal affairs.