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All Journal Komunikasi : Jurnal Komunikasi Jurnal Scientia
muhammad Ichsan
Universitas Bina Sarana Informatika
Computer Science & IT Education Library & Information Science Mathematics

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NILAI ESTETIKA PADA FILM LAYAR LEBAR INDONESIA THE RAID muhammad Ichsan
Jurnal Komunikasi Vol 10, No 2 (2019): September 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.527 KB) | DOI: 10.31294/jkom.v10i2.5549

Abstract

Segala sesuatu yang fenomenal menjadi basic bagi insan perfilman untuk dijadikan suatu karya yang komersil. The Raid,film layar lebar ini amat sangat mengedepankan keindahan visual yang memang mempunyai daya tarik tersendiri dikalangan penikmat film Indonesia.The Raid  adalah film bergenre action dimana adegan-adegan yang penuh tantangan mewarnai isi film tersebut. Makna estetika dalam film The Raid amat sangat dipengaruhi dari sisi kemajuan teknologi sinematografi dan juga para pekerja di belakang layar film tersebut. Tehnik-tehnik pengambilan gambar yang dilakukan pun amat sangat bermutu sehingga berbeda dengan film-film action Indonesia terdahulu seperti Sang Martir, Merantau dan masih banyak lagi. Dikemas dengan teknik sinema yang modern juga adegan aksi yang totalitas dengan pemeran yang berkualitas. Penulis ingin mengetahui nilai-nilai estetika visual yang terkandung dalam film The Raid khususnya melalui komunikasi verbal dan nonverbal dalam memaknai estetika visual dari film The Raid. Kunci dari penelitian ini adalah pesan gambar (visual) yang ditangkap oleh penonton dapat memberikan makna keindahan gambar pada sebuah film layar lebar Indonesia.
Youtube Channel Lapak Ganjar As A Communication Media For SME Product Promotioncontent Edition “Melki & Peppy Banting Setir? Jualan Marshmellow Viral Di Alun Alun Kidul? Lapak Ganjar Yogyakarta” Nina Kusumawati; Lukman Lukman; Muhammad Ichsan; Sultan Himawan
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1642

Abstract

The advent of the internet and the rapid development of online media have recently resulted in digital media dominating society. The current digital revolution shows that the television model or television culture has changed from generation to generation due to changes in consumer behaviour. One of the most popular digital media today is YouTube. YouTube is a video-sharing platform founded in 2005. It is one of the most popular websites worldwide, with millions of daily active users. YouTube also has a partner program that allows users to earn money through advertisements on their videos. This allows content creators and businesses to monetize their content and generate additional revenue. Ganjar Pranowo used this to market MSME products in Central Java and its surroundings by utilizing the Youtube channel Ganjar Stalls. One UMKM product that uses the Ganjar stall is the Marshmellow product, which is a UMKM from the Jogja region. Usually selling manually in the South Square, then with the Ganjar booth, it becomes a promotional medium for these MSME products. With this promotion, we can expand the target market. From the data taken, a product to achieve its marketing goals in the intended market area must have marketing tools in the form of 4P, namely Product, Price, Place and Promotion.
Co-Authors Nina Kusumawati Sultan Himawan