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All Journal Jurnal Ilmiah Wahana Pendidikan Seniman: Jurnal Publikasi Desain Komunikasi Visual
M Syaifullah Islamudin
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Pengaruh Tipografi Pada Logo Coca-Cola Dalam Membangun Brand Awareness Isdriani Isdriani Isdriani; M Syaifullah Islamudin
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 13 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8151269

Abstract

Coca-Cola logo in building brand awareness among consumers and the influence of consistent typographical design to differentiate the brand from competitors and develop brand loyalty. The method used in this research is descriptive qualitative research method. The results of the study show that the typography used in the Coca-Cola logo has an important role in building brand awareness. The distinctive and memorable Spencerian Script typography has helped Coca-Cola to differentiate itself from competitors and increase brand awareness among consumers. In addition, consistent use of typography has helped Coca-Cola to build emotional connections with consumers and create strong consumer loyalty. Research also shows that typography can influence consumer perceptions of brands in terms of credibility, trust and product quality. In this case, the right typography can help Coca-Cola build a strong brand image and influence consumers' positive perceptions of the brand.
Analisis Semiotika Pada Poster Film “Vina: Sebelum 7 Hari” M Syaifullah Islamudin; Timo Reyhan Iskandar; Muhamad Andreansyah Daha; Muhamad Putra Arshellino; Rusman Al Fauzi; Natalia Desy Anggraeni
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 2 (2024): November : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v2i2.3589

Abstract

This study aims to analyze the meanings embedded in the film poster "Vina: Sebelum 7 Hari" using Roland Barthes' semiotic approach. Film posters not only serve as promotional tools but also as powerful mediums for conveying complex messages to the audience. Through semiotic analysis, this research reveals the denotative, connotative, and mythological meanings of the visual elements in the poster. Primary data was obtained from direct observation of the film poster sourced from Dee Company's official website, while secondary data was collected through various relevant literatures and theories. The analysis results indicate that the visual elements in the poster effectively depict the essence of the story and the main conflict faced by the character in the film. This conclusion underscores that the "Vina: Sebelum 7 Hari" film poster is not only visually appealing but also effective in conveying the film's narrative and central themes to the audience
Co-Authors Isdriani Isdriani Isdriani Muhamad Andreansyah Daha Muhamad Putra Arshellino Natalia Desy Anggraeni Rusman Al Fauzi Timo Reyhan Iskandar