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All Journal Journal of Economics, Business, & Accountancy Ventura Journal of Business & Banking
Adhika Putra Wicaksono
University of Surabaya
Economics, Econometrics & Finance

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Factors Affecting Attitude towards Online Music Piracy and Willingness to Try Subscription-Based Music Services (SBMS)? Adhika Putra Wicaksono; Erna Andajani
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 1 (2023): April - July 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i1.3680

Abstract

Currently, subscription-based music services (SBMS) are one of the legal channels for listening to music and a viable alternative to reduce digital music piracy. SBMS is one of the complementary channels for digital music piracy because it allows users to sample music (legally) and then download it illegally. This research aimed to analyze individual attitudes and intentions towards digital music piracy and willingness to try SBMS by considering the religiousness variable. This study used the non-probability sampling technique, analyzed 200 questionnaires, and processed them using structural equation modeling (SEM). The results of this study stated that the attitude towards digital piracy was positively influenced by economic benefit, hedonic benefit, and extrinsic religiousness and negatively influenced by moral judgment, while willingness to try SBMS was positively influenced by involvement. This paper provides more empirical evidence regarding the impact of religiousness on attitudes toward digital piracy and willingness to try SBMS. This research has made a significant contribution and shows the anomaly that although Indonesia is a religious country, it has a high rate of digital piracy. This study suggests the need for commitment and cooperation between governments, streaming music service providers, and musicians to educate Indonesians about the consequences and implications of digital music piracy.
Analisis Multikelompok Loyalitas dan Kepuasan Pelanggan GoFood: Peran Gender dan Lama Penggunaan Adhika Putra Wicaksono; Vanessa Marshanda Elim; Juliani Dyah Trisnawati
Journal of Business & Banking Vol 15 No 2 (2025): November (2025) - April (2026)
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414//jbb.v15i02.5573

Abstract

This study examines the determinants of customer loyalty in the online food delivery service GoFood by analyzing the role of customer sat-isfaction and testing the moderating effects of gender and length of service usage. The research addresses the increasing competition in digital food delivery platforms and the need to understand behav-ioral differences among users. The purpose of this study is to ana-lyze the influence of service quality and perceived value on custom-er satisfaction and loyalty, and to determine whether gender and duration of use strengthen these relationships. This research em-ploys a quantitative approach, using a survey with structured questionnaires administered to GoFood users in Surabaya. The da-ta were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) and multigroup analysis. The findings indi-cate that service quality and perceived value significantly influence customer satisfaction, which in turn has a positive and significant effect on customer loyalty. Furthermore, the multigroup analysis reveals differences in the strength of relationships based on gender and length of usage. The results imply that digital platform pro-viders should adopt differentiated marketing strategies to enhance long-term customer loyalty.
Analisis Multikelompok Loyalitas dan Kepuasan Pelanggan GoFood: Peran Gender dan Lama Penggunaan Adhika Putra Wicaksono; Vanessa Marshanda Elim; Juliani Dyah Trisnawati
Journal of Business & Banking Vol 15 No 2 (2025): Volume 15 Nomor 2
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414//jbb.v15i02.5573

Abstract

This study examines the determinants of customer loyalty in the online food delivery service GoFood by analyzing the role of customer sat-isfaction and testing the moderating effects of gender and length of service usage. The research addresses the increasing competition in digital food delivery platforms and the need to understand behav-ioral differences among users. The purpose of this study is to ana-lyze the influence of service quality and perceived value on custom-er satisfaction and loyalty, and to determine whether gender and duration of use strengthen these relationships. This research em-ploys a quantitative approach, using a survey with structured questionnaires administered to GoFood users in Surabaya. The da-ta were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) and multigroup analysis. The findings indi-cate that service quality and perceived value significantly influence customer satisfaction, which in turn has a positive and significant effect on customer loyalty. Furthermore, the multigroup analysis reveals differences in the strength of relationships based on gender and length of usage. The results imply that digital platform pro-viders should adopt differentiated marketing strategies to enhance long-term customer loyalty.
Co-Authors Andajani, Erna Juliani Dyah Trisnawati Vanessa Marshanda Elim