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FLORENCE LENGKONG
samratulangi University
Social Sciences

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Strategi PD Pasar Dalam Merevitalisasi Pasar Bersehati Kota Manado Ridwan Mamonto; FLORENCE LENGKONG; Salmin Dengo
JURNAL ADMINISTRASI PUBLIK Vol. 9 No. 3 (2023): JURNAL ADMINISTRASI PUBLIK
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jap.v9i3.49251

Abstract

Penelitian ini bertujuan untuk menganalisis strategi PD Pasar dalam merevitalisasi pasar Bersehati Kota Manado. Penelitian ini menggunakan metode SWOT dengan cara menggambil data angket sebagai instrumen pengumpulan data. Desain dari metode survey ini adalah mixed method. Data yang diolah adalah hasil dari penyebaran angket kepada 4 Pimpinan PD Pasar Manado dan 4 staf yang meliputi Dirut, Denwas, Koordi Pasar dan kabum sebanyak 8 responden. Penelitian ini menggunakan analisis SWOT dan Uji Litmus. Hasil yang diperoleh menunjukan adanya pengaruh terhadap revitalisi pasar bersehati, hal ini berarti semakin baik penerapan strategi pasar, maka akan semakin baik juga hasil yang akan didapatkan. This study aims to analyze the strategy of PD Pasar in revitalizing the Bersehati market in Manado City. This study uses the SWOT method by taking questionnaire data as a data collection instrument. The design of this survey method is a mixed method. The processed data is the result of distributing questionnaires to 4 PD Pasar Manado leaders and 4 staff including the Managing Director, Denwas, Market Coordinator and Kabum as many as 8 respondents. This research uses SWOT analysis and Litmus Test. The results obtained show that there is an influence on the revitalization of the one-sided market, this means that the better the implementation of the market strategy, the better the results will be obtained.
KOMPETENSI TENAGA PENYIAR DI LEMBAGA PENYIARAN PUBLIK RADIO REPUBLIK INDONESIA MANADO FEBRIAN MAIT; FLORENCE LENGKONG; Salmin Dengo
JURNAL ADMINISTRASI PUBLIK Vol. 9 No. 3 (2023): JURNAL ADMINISTRASI PUBLIK
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jap.v9i4.49811

Abstract

Facing the global era, radio managers must improve and reach a standard level, so each broadcasting institution must focus their investment on improving the quality of human resources they have. The competence of every broadcaster in the Radio Republik Indonesia Manado environment is an important key in becoming attractive and selling point. However, there are still some things that have not reached the maximum word. Therefore, this research is proposed to answer questions about the Competence of Broadcasters at the Republic of Indonesia Manado Public Radio Broadcasting Institute. In this study using Gordon's theory, the competence of Broadcasters can be seen based on 6 dimensions which are the benchmarks. Knowledge. Awareness in the cognitive field, a broadcaster knows how to identify learning and how to do good learning. Understanding (Understanding). Cognitive and affective depth possessed by individuals. Ability (Skill). Something that is owned by the individual to carry out the work tasks assigned to him. Value (Value). A standard of behavior that has been believed and is psychologically united in a person. Attitude. Feelings or reactions to a stimulus that comes from outside. Interest (Interest). The tendency of a person to do an act. In this study using a qualitative descriptive research method, namely through interviews with 7 informants in direct observation, and looking for documents related to research assisted by recording devices and writing instruments. The results of this study generally indicate that there is still a need for activities aimed at increasing the competence of existing broadcasters. Keywords : Competency of Broadcasters, Radio Republik Indonesia Manado.
Co-Authors FEBRIAN MAIT Ridwan Mamonto Salmin Dengo