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All Journal Journal of Research in Educational Management
Ika Maziyyatus Sholihah
Nurul Jadid University
Education Languange, Linguistic, Communication & Media Social Sciences Other

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An-Nadwa Integrated Word Of Mouth Strategy in An Effort to Win Competition In Educational Institutions Ika Maziyyatus Sholihah
Journal of Research in Educational Management Vol. 1 No. 2 (2022)
Publisher : Yayasan Avicenna

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Abstract

The purpose of this research is to analyze the application of word of mouth as a marketing strategy in educational institutions to increase public interest in An-Nadwa Integrated Elementary School. This study uses a qualitative approach with a phenomenological type. Data analysis technique is done by data reduction, and followed by drawing conclusions. The results showed that word of mouth work as a marketing strategy in increasing public interest in the two institutions was carried out in three stages, namely: giving attention, interest, desire to the community about the existence of educational institutions. This research has implications for the importance of educational institutions in winning the competition.
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