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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Minfo Polgan (JMP)
Nabila Prahaski
Universitas Islam Negeri Sumatera Utara
Computer Science & IT Economics, Econometrics & Finance Library & Information Science Mathematics Social Sciences

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Kebijakan Perdagangan Internasional Terhadap Pertumbuhan Ekonomi Negara Berkembang Nabila Prahaski; Hendra Ibrahim
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13292

Abstract

Penelitian ini menggali dampak mendalam kebijakan perdagangan internasional terhadap pertumbuhan ekonomi negara berkembang, dengan fokus pada Indonesia. Globalisasi telah mengubah dinamika perdagangan internasional, dan kebijakan perdagangan yang cerdas menjadi kunci sukses untuk mengoptimalkan pertumbuhan ekonomi. Melalui analisis holistik data ekonomi makro, kebijakan perdagangan, dan indikator pertumbuhan, penelitian ini mengeksplorasi hubungan dinamis dan kompleks antara kebijakan perdagangan internasional yang diterapkan di Indonesia dan perubahan pada tingkat pertumbuhan ekonominya. Pendekatan metodologi melibatkan analisis statistik yang cermat terhadap rangkaian variabel yang mencakup kebijakan perdagangan, volume perdagangan, rasio ekspor-impor, investasi asing, serta indikator kinerja ekonomi utama seperti Produk Domestik Bruto (PDB) dan tingkat lapangan kerja. Melalui teknik regresi statistik, penelitian ini bertujuan untuk mengidentifikasi dan mengukur dampak spesifik dari kebijakan perdagangan internasional terhadap pertumbuhan ekonomi. Hasil analisis ini diharapkan mampu memberikan pemahaman mendalam tentang bagaimana kebijakan perdagangan dapat menjadi katalisator atau kendala bagi pertumbuhan ekonomi di Indonesia. Temuan potensial akan menggambarkan efek positif atau negatif dari kebijakan proteksionis atau liberalisasi perdagangan, memperhitungkan aspek-aspek seperti pertumbuhan ekspor, investasi asing, dan dampak sektoral.
Tantangan dan Transformasi: Perjalanan Evolusi Pemasaran Menuju Era Global (Studi Kasus pada Toko Galeri Ulos Sianipar di Kota Medan) Suhairi; Anisyah Risky Nasution; Nabila Prahaski; Yulia Anggraini
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 4 (2023)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v8i4.21228

Abstract

Abstract This study describes the journey of the Ulos Sianipar Gallery in facing challenges and transformations in marketing Ulos fabric products globally. Using qualitative interview methods, this research explores the marketing strategies implemented, the obstacles faced, and the adaptations made by this store in facing global market dynamics. The results of interviews with the owner, manager and staff of the Ulos Sianipar Gallery revealed that this shop has used effective marketing strategies, including the use of social media and local partnerships, to promote Ulos fabric widely. However, interviews also identified challenges such as market competition and distribution difficulties that affected their efforts. The discussion highlights the adaptations and innovations made by this store to respond to changing global market preferences. This research shows the complexity and importance of adaptation and innovation in marketing products with cultural backgrounds to an ever-changing global market. In conclusion, an in-depth understanding of the challenges, successful marketing strategies and adaptations required by the Ulos Sianipar Gallery provides valuable insight for other businesses seeking to market local cultural products to a competitive global market. This study also underlines the importance of flexibility and a deep understanding of global markets in promoting and preserving cultural heritage in the current era of globalization. Keywords: Ulos Cloth, Global Marketing, Global Marketing Strategy.
Co-Authors Anisyah Risky Nasution Hendra Ibrahim Yulia Anggraini