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A study on Consumer Reaction on Passenger Car Tyre Selection in Theni Chitra, S.; Malarvizhi, M.
International Research Journal of Management, IT & Social Sciences Vol 5 No 2: March 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i2.608

Abstract

This research investigates the consumer reaction on passenger car tyre selection in Theni. This study understanding of consumer needs and wants. Finally I have given some views and suggestions to the company with which they can satisfy the consumer.