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All Journal International Research Journal of Management, IT & Social Sciences
Ayu Mulyana Rizki, Ayu Mulyana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Advertising as A Marketing Communication Rizki, Ayu Mulyana
International Research Journal of Management, IT & Social Sciences Vol 2 No 5: May 2015
Publisher : International Journal of College and University (IJCU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v2i5.65

Abstract

Theoretically delivering the concept and design of marketing and management, serving our clients with the most innovative techniques and ideas essential in today’s competitive market for the success of any brand or product. At Abstract, we believe in superior customer service that is second to none, creating an unforgettable brand value with cutting-edge solutions and connecting your products to the right audience. Advertising as a marketing communication. The most basic concept underlying marketing is a human need. With the changing times, the need developed into a desire to consume a product with certain characteristics. Definition of marketing according to Kotler (2002, 10) marketing is a social process with the process of individuals and groups obtain what they need and want by creating, offering and freely exchanging goods and services of value with others.
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