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All Journal International Journal of Application on Economics and Business
Kartika Nuringsih
Faculty of Economics & Business, Universitas Tarumanagara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Role of Green Entrepreneurial Orientation and Self-Efficacy to Encourage Student Intention in Green Entrepreneurship Jovita Aurellia; Kartika Nuringsih
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.199-207

Abstract

Aligning with achieving sustainable development goals (SDGs), the entrepreneurship sector has a responsibility to synergize between the economic goals and environmental goals through implementing the model of green entrepreneurship. This study develops a model involving green entrepreneurial orientation and self-efficacy to improve the student intention in green entrepreneurship. Totally 180 students from the Economics & Business Faculty of Universitas Tarumanagara Jakarta are taken as respondents. The regression approach is used to analyze the data with the result as follows: the green entrepreneurial orientation owns the higher impact on green entrepreneurship intention, while the impact of self-efficacy is lower than this entrepreneurial intention. Based on this result, supporting of university needs to realize students in developing their business ideas in line with the effort to preserve the environment in the future. It is relevant to achieving the target of SDGs in 2030. The double bottom line orientation is perceived strongly by respondents. Through entrepreneurial learning, educational institutions together with stakeholders could contribute to building mechanisms to improve the education programs in green entrepreneurship. The next study can involve the legal aspect for supporting the sustainability of the green business.
The Predictors of Business Performance Among Culinary MSMEs in West Karawang, West Java Province, Indonesia Shelinna Shelinna; Kartika Nuringsih
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.208-216

Abstract

Along with the lifestyle of the people who like traditional cuisine, this change is an opportunity for culinary businesses, including the traditional culinary of West Karawang. As an industrial area not far from the city of Jakarta, the development of culinary businesses has an impact on economic growth and the preservation of local wisdom. Therefore, a study was conducted to analyze the determinants of business performance based on market-orientation, entrepreneurial orientation, and entrepreneurial competence. The population is micro, small, and medium enterprises (MSMEs) in the culinary sector in West Karawang with a sampling technique based on purposive sampling with the criteria of Karawang culinary or Sundanese cuisine. The analysis technique uses a quantitative approach with data collection techniques using questionnaires. 113 respondents were filling out the questionnaire. The results of the structural regression test identify that the influence of market orientation and entrepreneurial orientation is not significant, while entrepreneurial competence has a significant effect at the 5% on business performance. The results show third variable has significant positive effect on the business performance of the culinary sector UMKM in West Karawang. Therefore, local government needs to foster local economic growth while preserving traditional Sundanese recipes to maintain the sustainability of culinary treasures in the future.
The Predictors of Competitive Advantage Among F&B MSMEs in Post-Pandemic Era Calvin Kurniawan; Kartika Nuringsih
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.217-223

Abstract

This study aims to analyze the effect of entrepreneurial orientation, dynamic capabilities, and market orientation on competitive advantage in Food & Beverage Micro, Small, and Medium Enterprises (MSMEs) in Jakarta. The research method used is a quantitative method with multiple linear regression analysis. The research sample was taken based on a survey technique with 123 respondents collecting questionnaires. The data obtained were processed using the Smart-PLS program. The results of the analysis in this study indicate that entrepreneurial orientation has a positive and insignificant effect on competitive advantage. Meanwhile, dynamic capabilities and market orientation have a positive and significant impact on competitive advantage. This research is expected to be useful for MSMEs as information, understanding, and insight in improving the ability of entrepreneurial orientation, dynamic capabilities, and market orientation by building a competitive advantage strategy in the face of transformation in the period after the pandemic in Jakarta.
Modeling of Sustainability Knowledge: Under Perception on Entrepreneurship Students Kartika Nuringsih; Edalmen Edalmen; Nuryasman M. N.
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.274-282

Abstract

As aligning with sustainability issues, the study generates about modeling of sustainability knowledge with a factor analysis approach based on sustainable development goals (SDGs). The population involves entrepreneurial students with processing techniques using factor analysis using SPSS (n=150). The result of testing the Principal Component Analysis method provides the largest contribution of 57.817% with forming four components grouped in Component 1. However, the result is not logical so a rotation process is carried out with several methods including Equamax. After rotating, it produces four components, namely: Component 1 includes SDGs_3, SDGs_4, SDGs_7, SDGs_13, SDGs_17 with the name domain of social equity. Component 2 includes SDGs_9, SDGs_10, SDGs_11, SDGs_14, SDGs_15, SDGs_16 with domain of environmental sustainability. Component 3 includes SDGs_5, SDGs_6, SDGs_12 with the name domain of cultural responsibility. Lastly, Component 4 includes SDGs_1, SDGs_2, SDGs_8 with the domain of economic viability. Based on these results is concluded that the sustainable knowledge construct consists of four dimensions, such as social equity, environmental sustainability, cultural responsibility, and economic viability which are aligned with the pillars of sustainable development. It may be considered to enhance sustainability entrepreneurial learning at the university level.
Fostering The Sense of Eco-Innovation Among Entrepreneurs Ferdy Andrian; Kartika Nuringsih
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.283-289

Abstract

In line with the target of achieving sustainable development goals in 2030, the sustainability issues must be the foundation for building a competitive advantage for the company. Likewise, for micro, small and medium enterprises (MSMEs) to apply sustainability aspects in building sustainable competitive advantages. Therefore, the research objective is to analyze various factors affecting the sustainability of the competitive advantage of MSMEs in West Jakarta. Based on a prior study, three variables were selected, namely eco-innovation, eco-regulation, and green product behavior as determinants for sustainable competitive advantage. As many as 100 MSMEs were selected as respondents using a purposive sampling technique. Data were collected based on a questionnaire with quantitative analysis techniques using structural regression. Data processing using Smart-PLS with the following results: eco-regulation and green product behavior have a significant influence on sustainable competitive advantages. The influence of the formation of competitive advantage by the two variables is well perceived by business actors. Otherwise, eco-innovation has no significant effect on the sustainability of competitive advantage. Therefore, it is necessary to educate MSMEs to foster a sense of eco- innovation among MSMEs to support a green economy which ultimately contributes to the achievement of sustainable development. In the end, the collaboration of three variables as a mechanism to build a sustainable competitive advantage.
Co-Authors Calvin Kurniawan Edalmen Edalmen Ferdy Andrian Jovita Aurellia Nuryasman M. N. Shelinna Shelinna