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All Journal International Journal of Application on Economics and Business
Tommy Setiawan Ruslim
Faculty of Economics & Business, Universitas Tarumanagara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Impact of Performance Expectancy, Effort Expectancy, Habit, and Price Value on The Behavioral Intention of Tokopedia Users in Jakarta Odelia Odelia; Tommy Setiawan Ruslim
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.436-444

Abstract

The development of increasingly advanced technology now has a big impact and greatly affects human activities that make human life easier, one of which is the online shopping application at Tokopedia. The focus on this study is to determine the effect of performance expectations, effort expectations, habit, and price value ​​on the behavioral intention of the Tokopedia application in Jakarta. This study used 200 samples with purposive sampling method, namely those using the Tokopedia application in Jakarta with ages above 20 years which was carried out in the form of google form. The results is all variables have a positive effect on the behavioral intention of Tokopedia users except for the performance expectation variable which not have a significant effect on the behavioral intention of Tokopedia users. In this study, it was found that the variable that had the most influence on behavioral intentions was habit.
Factors that Affect Continuance Usage Intention of E-Wallet Users in Jakarta Tommy Setiawan Ruslim; Kenny Alexandra
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.445-454

Abstract

The growth of technology produces many innovative technologies that make people's lives easier. Competition between technology companies is getting fiercer, they are competing to be the number one in their industry. One of the innovative technologies is the e-wallet. The pandemic and social distancing, make contactless technology grow faster. One of the e-wallets is Sakuku by BCA. When the e-wallet industry is increasing, conversely, active Sakuku users are decreasing. This can occur due to several factors such as confirmation, perceived usefulness, perceived ease of use, and satisfaction. This study examines the effect of confirmation, perceived usefulness, perceived ease of use, and satisfaction on the continuance usage intention of Sakuku users in Jakarta. This study uses PLS-SEM as data analysis technique using data from 232 respondents who have filled out online questionnaires via google form. The results of data analysis show that perceived usefulness and satisfaction can directly affect continuance usage intention. Perceived ease of use cannot affect directly but must go through satisfaction. In addition, confirmation, perceived usefulness, and perceived ease of use can affect satisfaction.
Brand Awareness, Brand Image, Perceived Value, and Perceived Quality Towards Brand Loyalty Steven Steven; Tommy Setiawan Ruslim
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.635-642

Abstract

Fast fashion is one of a lot of interesting topics to talk about and an industry that never dies. So, the purpose of this research was to examine the effect of BA, BI, PV, and PQ towards BL on H&M consumers in Jakarta. The population is H&M consumers with a total of 309 respondents. The method used in distributing the questionnaires is a purposive sampling method. The questionnaires are distributed online in google form and then the data were analyzed using Smart]PLS software version 3.3.3. The results of the data show that BI, PV, PQ has a positive effect on BL on H&M consumers in Jakarta. Meanwhile, BA not has a significant effect on BL on H&M consumers in Jakarta.
Co-Authors Kenny Alexandra Odelia Odelia Steven Steven