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p-Index From 2021 - 2026
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All Journal International Journal of Application on Economics and Business
Frangky Selamat
Faculty of Economics & Business, Universitas Tarumanagara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effects of Entrepreneurial Orientation and Sustainability Orientation Towards Sustainable Entrepreneurship of MSMEs in Jakarta with Entrepreneurial Bricolage as Mediation Graciella Audrey Kurniawan; Frangky Selamat
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.489-499

Abstract

This research is conducted to know the effects of entrepreneurial orientation and sustainability orientation towards sustainable entrepreneurship of MSMEs in Jakarta with entrepreneurial bricolage as mediation. This research used non-probability sampling through convenience sampling to obtain 119 respondents which are the people in MSMEs in Jakarta that are in the creative economy sector. Data are collected online through a questionnaire distributed through Google Forms. The data are processed with PLS-SEM method and SmartPLS 3.3.3 software. Result shows that entrepreneurial orientation and sustainability orientation influenced entrepreneurial bricolage of MSMEs in Jakarta positively and significantly, entrepreneurial bricolage influenced sustainable entrepreneurship of MSMEs in Jakarta positively and significantly, and entrepreneurial bricolage mediates both relationship of entrepreneurial orientation and sustainability orientation with sustainable entrepreneurship of MSMEs in Jakarta positively and significantly.
The Impact of Consumer Ethnocentrism, Perceived Quality, and Emotional Value on Purchase Intention of Local Brand Streetwear Products in Generation Z in Jakarta Sherina Sherina; Frangky Selamat
International Journal of Application on Economics and Business Vol. 1 No. 1 (2023): February 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i1.530-538

Abstract

This study was conducted to determine the effect of consumer ethnocentrism, perceived quality, and emotional value on the intention to buy streetwear products from Generation Z local brands in Jakarta. The sampling method used is non-probability sampling with convenience sampling technique. Data collection using a google form questionnaire distributed through social media with a number of respondents as many as 200 people but only 197 that can be analyzed further. The data analysis technique used is Partial Least Square-Structural Equation Modeling (PLS-SEM) with the help of SMARTPLS v3.2.9 statistical software. The sample in this study is Generation Z with an age range of 9-24 years who live in Jakarta who are familiar with local brand streetwear products. The results indicate that consumer ethnocentrism, perceived quality, and emotional value have a positive impact on the purchase intention of Generation Z to purchase local brand streetwear in Jakarta. For street wear fashion marketers, the results provide a better understanding of the increasingly dynamic consumer behavior of Generation Z.
Co-Authors Graciella Audrey Kurniawan Sherina Sherina