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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Sella Saputri
Universitas Sarjanawiyata Tamansiswa Yogjakarta
Economics, Econometrics & Finance Social Sciences

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Pengaruh Tampilan  Website dan Kemudahan Pengguna terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Intervening: Henny Welsa; Nonik Kusuma Ningrum; Sella Saputri
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2533

Abstract

This study aims to determine how much influence Website Appearance and Ease Of Use have on Repuchase Intention through Customer Satisfaction as Intervening Variables (Study on Tokopedia E-commerce in Yogyakarta City). The population used in this study were consumers who had shopped at least twice at Tokopedia. The sample in this study was 100 respondents using a quantitative approach, with purposive sampling technique. This data was taken using a questionnaire via the Google form, after the questionnaire results were collected, the data was tabulated using MS Excel and analyzed using multiple linear regression analysis using SPSS version 25. The results of this study indicate that Website Appearance has a positive and significant effect on Customer Satisfaction. Ease Of Use has no effect on Customer Satisfaction. Website Appearance has no effect on Repurchase Intentions. Ease Of Use has a positive and significant effect on Repurchase Intentions. Customer Satisfaction has a positive and significant effect on Repurchase Intentions. Effect of Website Appearance on Repurchase Intention through Customer Satisfaction as an accepted intervening variable. The effect of Ease Of Use on Repurchase Intention through Customer Satisfaction as an intervening variable is rejected. Keywords : Website Appearance, Ease Of Use, Repurchase Intention, Customer Satisfaction.
Pengaruh Technology Acceptance Factor dan Website Service Quality terhadap Customer Loyalty dengan Customer Satisfaction sebagai Variabel Intervening : Studi Kasus Pada Ecommerce Traveloka di Yogyakarta   Sella Saputri; Henny Welsa; Nonik Kusuma Ningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2547

Abstract

This study aims to determine how much influence Technology Acceptance Factor and Website Service Quality have on Customer Loyalty through Customer Satisfaction as Intervening Variables (Study on Traveloka E-commerce in Yogyakarta City). The population used in this study were consumers who had shopped at Traveloka. The sample in this study was 100 respondents using a quantitative approach, with purposive sampling technique. This data was taken using a questionnaire via the Google form, after the questionnaire results were collected, the data was tabulated using MS Excel and analyzed using multiple linear regression analysis using SPSS version 25. The results of this study indicate that Technology Acceptance Factor has a positive and significant effect on Customer Satisfaction. Website Service Quality has a positive and significant effect on Customer Satisfaction. Customer Satisfaction has no effect on Customer Loyalty. Technology Acceptance Factor has a positive and significant effect on Customer Loyalty. Website Service Quality has a positive and significant effect on Customer Loyalty. Effect of Technology Acceptance Factor on Customer Loyalty through Customer Satisfaction as an intervening variable is rejected. The effect of Website Service Quality on Customer Loyalty through Customer Satisfaction as an intervening variable is rejected. Keywords: Technology Acceptance Factor, Website Service Quality, Customer Loyalty, Customer Satisfaction.
Co-Authors Henny Welsa Nonik Kusuma Ningrum