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Pengaruh Service Qualiy Dan Facilities Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening (Studi Kasus Pada Pengguna Jasa Trans Jogja di Kota Yogyakarta) Ismi Rumiyati; Henny Welsa; Nonik Kusuma Ningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 5 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to determine how much influence Service Quality and Facilities have on Purchase Decisions through Purchase Interest as an Intervening Variable (Case Study on Trans Jogja). The population used in this study are consumers who have used Trans Jogja services. The sample in this study was 84 respondents using the Non-Probability Sampling technique with a purposive sampling approach, taking samples based on certain criteria, with respondents who had used Trans Jogja services. This data was taken using a questionnaire via google form, after the questionnaire results were collected, the data was tabulated using MS Excel and analyzed using SPSS version 23. The results of this study indicate that Service Quality and Facilities have a positive and significant effect on Purchase Interest. Service Quality has a positive and significant effect on Purchase Decisions. Facilities have a positive and insignificant effect on Purchase Decisions. Buying Interest has a positive and significant effect on Purchase Decisions. The influence of Service Quality on Purchase Decisions through Purchase Interest as an intervening variable is accepted. Influence of Facilities on Purchase Decision through Purchase Interest as an accepted intervening variable. Keywords: Service Quality; Facilities ; Buying decision ; Buying Interest

Pengaruh Digital Marketing dan Desain Produk terhadap Kepuasan Konsumen dengan Keputusan Pembelian sebagai Variabel Intervening Rifandi Septianta; Henny Welsa; Nonik Kusuma Ningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to determine the effect of digital marketing and product design on consumer satisfaction with purchase decisions as a variable (a case study on consumers of Aerostreet products in the city of Yogyakarta). The population used in this study are consumers of Aerostreet products. This study uses a quantitative approach, using the technique of Non-Probability Sampling and purposive sampling approach with a total sample of 151 respondents. The data in this study were taken using a questionnaire via Google form for consumers of Aerostreet products. After all the data was collected, the data was tabulated using MS Excel and analyzed using SPSS version 25. The results of this study indicate that Digital Marketing (DP) has not effect on Purchase Decisions (KP). Product Design (DP) has a positive and significant effect on Purchase Decisions (KP). Purchase Decision (KP) has a positive and significant effect on Consumer Satisfaction (KK). Digital Marketing (DP) has a positive and significant effect on Consumer Satisfaction (KK). Product Design (DP) has a positive and significant effect on Consumer Satisfaction (KK). The influence of Digital Marketing (DM) on Consumer Satisfaction (KK) through Purchase Decision (KP) as an intervening variable is rejected. The effect of Product Design (DP) on Consumer Satisfaction (KK) through Purchase Decision (KP) as an accepted intervening variable. Keywords: Digital Marketing; Product Design; Purchase Decision; Customer Satisfaction

Pengaruh E-Service Quality dan E-Trust terhadap E-Loyalty dengan E-Satisfaction sebagai Variabel Intervening pada Aplikasi Belanja Online Shopee: Afik Melawati; Henny Welsa; Bernadetta Diansepti Maharani
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 6 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to determine whether there is an effect of e-service quality, e-trust, on e-loyalty: e-satisfaction as an intervening variable in the online shopping application, Shopee. The population used in this study are consumers or product buyers from the online shopping application Shopee in the city of Yogyakarta. This study uses a type of questionnaire that uses the Google form as a research tool. The research method used is purposive sampling technique. The sample used was 126 respondents. The data obtained from the questionnaire were then processed and analyzed using Multiple Linear Regression analysis with model accuracy (classical assumption test), hypothesis testing using the partial test (t) and determination test (R2) using the SPSS 25 program. The results in this study indicate that the variable e-service quality has a positive and significant effect on e-satisfaction, e-trust has a positive and significant effect on e-satisfaction, e-service quality has no positive and significant effect on e-loyalty, e-trust has no positive and significant effect on e-loyalty, e-satisfaction has a positive effect on e-loyalty, e-satisfaction has a positive and significant effect as an intervening variable the effect of e-service quality on e-loyalty, and e-satisfaction has a positive and significant effect as an intervening variable the effect of e-trust on e-loyalty . Keyword: e-service quality, e-trust, e-loyalty, e-satisfaction

Analisis Fanatisme Suporter dan Media Sosial Instagram terhadap Keputusan Pembelian pada Persebaya Store dengan Minat Beli sebagai Variabel Intervening Muhammad Bintang Pahlawan; Henny Welsa; Gendro Wiyono
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The purpose of this study was to analyze the fanaticism of fans and Instagram social media on purchasing decisions at the Persebaya store with buying interest as an intervening variable. This research is a quantitative research. This research is located in Surabaya involving 100 Persebaya store consumers. The data collection technique used in this study was to use a questionnaire in the form of a questionnaire. While the model analysis technique and hypothesis testing used by researchers is Partial Least Square (PLS) analysis with SmartPLS software. The results obtained in this study indicate that (1) fanaticism of supporters has a significant positive effect on consumer buying interest (2) Instagram social media has a significant positive effect on consumer buying interest (3) fanaticism of supporters has no significant positive effect on consumer purchasing decisions (4) Media social Instagram has a significant positive effect on consumer purchasing decisions (5) Purchase intention has a significant positive effect on consumer purchasing decisions (6) Purchase intention as mediation (intervening) has an effect on variable fanaticism of supporters and purchase decisions (7) Purchase intention as mediation (intervening) has an effect on Instagram social media variables and purchasing decisions. Keywords: Supporter Fanaticism, Instagram Social Media, Purchase Decision, Purchase Intention

Pengaruh Brand Equity dan Brand Image terhadap Consumer Satisfaction Dalam Melakukan Repurchase Intention Produk Elektronik di Tokopedia Abdul Hamid Farhani; Henny Welsa; Putri Dwi Cahyani
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 6 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Tokopedia is one of the first e-commerce in Indonesia to use a marketplace system. Many choose Tokopedia as a means to find electronic product needs ranging from electronic household appliances, electronic sports equipment, medical devices, smartphones, laptop and computer equipment, electronic accessories and many more. Brand quality and quantity are highly considered by consumers when looking for products on Tokopedia to get a satisfaction in generating repurchase intention. The purpose of this study was to determine the effect of brand equity and brand image on repurchase intention of electronic products in Tokopedia with consumer satisfaction as a intervening variable. This type of research is Quantitative Research. The technique used in this study is Non-Probability Sampling with a purposive sampling approach, namely Tokopedia consumers who have purchased electronic products three times. The sample in this study was 100 respondents. Data collection was carried out using a Questionnaire. The technique of analysis and interpretation of data uses Multiple Regression Analysis, according to the model developed in this study, and operates through the SPSS program. The results showed that brand equity (X1) and brand image (X2) had a positive effect on consumer satisfaction (Z). Then consumer satisfaction (Z) influences repurchase intention (y). Brand equity, brand image, and consumer satisfaction have a positive and significant effect on repurchase intention. Consumer satisfaction is the variable that has the highest influence on repurchase intention. Keywords: E-commerce, Brand Equity, Brand Image, Consumer Satisfaction, Repurchase Intention

A Concerning Variable in Lazada E-Commerce During the Covid-19 Pandemic is Web Appearance and Product Variety's Impact on Buying Interest with Trust: Sri Lestari Miyati; Henny Welsa; Putri Dwi Cahyani
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2505

This study aims to identify: 1) The impact of website appearance on buying attention; 2) The impact of product type on buying attention; 3) The impact of website appearance on belief; 4) The impact of product type on belief, and 5) The impact of confidence on buying attention. All customers who have transacted via Lazada make up the population of this research. Purposive sampling is the technique used in this study to collect examples. One hundred twelve responders who were given an online questionnaire received the information. The Sobel Test is used to analyze the data collected. According to the study, website appearance influences positive and significant buying attention, product type influences negative buying attention, website appearance influences positive and significant belief, product type influences positive and essential belief, and confidence influences positive and significant buying attention. Results of the Sobel test show whether confidence may mediate between the effects of product category and website design on consumer attention.

Pengaruh Tampilan Website dan Kemudahan Pengguna terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Intervening: Henny Welsa; Nonik Kusuma Ningrum; Sella Saputri
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2533

This study aims to determine how much influence Website Appearance and Ease Of Use have on Repuchase Intention through Customer Satisfaction as Intervening Variables (Study on Tokopedia E-commerce in Yogyakarta City). The population used in this study were consumers who had shopped at least twice at Tokopedia. The sample in this study was 100 respondents using a quantitative approach, with purposive sampling technique. This data was taken using a questionnaire via the Google form, after the questionnaire results were collected, the data was tabulated using MS Excel and analyzed using multiple linear regression analysis using SPSS version 25. The results of this study indicate that Website Appearance has a positive and significant effect on Customer Satisfaction. Ease Of Use has no effect on Customer Satisfaction. Website Appearance has no effect on Repurchase Intentions. Ease Of Use has a positive and significant effect on Repurchase Intentions. Customer Satisfaction has a positive and significant effect on Repurchase Intentions. Effect of Website Appearance on Repurchase Intention through Customer Satisfaction as an accepted intervening variable. The effect of Ease Of Use on Repurchase Intention through Customer Satisfaction as an intervening variable is rejected. Keywords : Website Appearance, Ease Of Use, Repurchase Intention, Customer Satisfaction.

Pengaruh Technology Acceptance Factor dan Website Service Quality terhadap Customer Loyalty dengan Customer Satisfaction sebagai Variabel Intervening : Studi Kasus Pada Ecommerce Traveloka di Yogyakarta Sella Saputri; Henny Welsa; Nonik Kusuma Ningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2547

This study aims to determine how much influence Technology Acceptance Factor and Website Service Quality have on Customer Loyalty through Customer Satisfaction as Intervening Variables (Study on Traveloka E-commerce in Yogyakarta City). The population used in this study were consumers who had shopped at Traveloka. The sample in this study was 100 respondents using a quantitative approach, with purposive sampling technique. This data was taken using a questionnaire via the Google form, after the questionnaire results were collected, the data was tabulated using MS Excel and analyzed using multiple linear regression analysis using SPSS version 25. The results of this study indicate that Technology Acceptance Factor has a positive and significant effect on Customer Satisfaction. Website Service Quality has a positive and significant effect on Customer Satisfaction. Customer Satisfaction has no effect on Customer Loyalty. Technology Acceptance Factor has a positive and significant effect on Customer Loyalty. Website Service Quality has a positive and significant effect on Customer Loyalty. Effect of Technology Acceptance Factor on Customer Loyalty through Customer Satisfaction as an intervening variable is rejected. The effect of Website Service Quality on Customer Loyalty through Customer Satisfaction as an intervening variable is rejected. Keywords: Technology Acceptance Factor, Website Service Quality, Customer Loyalty, Customer Satisfaction.

Pengaruh Social Media Marketing Instagram dan Brand Consciousness terhadap Brand Loyalty melalui Value Consciousness sebagai Variabel Intervening Febrihana Rahma Sulistyani; Henny Welsa; Nonik Kusuma Ningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2549

This study aims to determine how much influence Social Media Marketing Instagram and Brand Consciousness have on Brand Loyalty through Value Consciousness as an Intervening Variable (Case Study at Starbucks in Yogyakarta City). The population used in this study are consumers who have purchased Stabucks products at least 2x. The sample in this study was 100 respondents using a quantitative approach, with purposive sampling technique. This data was taken using a questionnaire through the Google form, after the questionnaire results were collected, the data was tabulated using MS Excel and analyzed using multiple linear regression analysis using SPSS version 25. The results of this study indicate that Social Media Marketing has a positive and significant effect on Awareness Score. Brand Awareness has a positive and significant effect on Value Awareness. Value Awareness has no effect on Brand Loyalty. Social Media Marketing has a positive and significant effect on Brand Loyalty. Brand Awareness has a positive and significant effect on Brand Loyalty. The influence of Social Media Marketing on Brand Loyalty through Value Awareness as an intervening variable is rejected. The effect of Brand Awareness on Brand Loyalty through Value Awareness as an intervening variable is rejected.. Keywords : Social Media Marketing, Brand Consciousness, Value Consciousness, Brand Loyalty.

Pengaruh Relationship Marketing dan Kepercayaan Pelanggan terhadap Loyalitas Konsumen dengan Keputusan Pembelian sebagao Variabel Intervenig: Chelly Widyantriana; Henny Welsa; Putri Dwi Cahyani
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2576

This study aims to determine the effect of Relationship Marketing and Customer Trust on Consumer Loyalty with Purchase Decisions as Intervening Variables (a case study on Aqua Mineral Water in Indonesia). The population used in this study were consumers who had consumed Aqua Mineral Water. The sample in this study were 126 respondents using the Non-Probability Sampling technique with the Purposive Sampling approach. Sampling with a certain balance, with the criteria of respondents who have consumed Aqua Mineral Water. Data was taken using a questionnaire via the Google form, after the questionnaire results were collected, the data was tabulated using MS Exel and analyzed using SPSS version 24. The results of this study indicate that Relationship Marketing has a significant positive effect on Consumer Loyalty. Customer Trust has a significant positive effect on Consumer Loyalty. Purchase decision has a significant positive effect on consumer loyalty. The Effect of Relationship Marketing on Consumer Loyalty through Purchasing Decisions as an Accepted Intervening Variable. The Effect of Customer Trust on Consumer Loyalty through Purchasing Decisions as an Accepted Intervening Variable. Keywords : Relationship Marketing; Customer trust; Buying decision ; Costumer Loyalty

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